Rudy Project brings the “Noyz”

Rudy Project®, one of the world’s leading sport eyewear manufacturers in cycling, triathlon, running, golf and countless other sports, is bringing The Noyz to athletes at all levels in 2009.

The Noyz is a new sport model that delivers performance beyond expectations, both on and off the field of play. “I’m proud of all the models Rudy Project provides, but I really believe the new Noyz is a tape‐measure home run for elite athletes and sport enthusiasts alike,” said Paul Craig, President and Co‐Founder of Rudy Project North America. “We have many sport models and some perform better in Nordic skiing and road biking, while other models are better suited for running, triathlon and golf. What I love about the Noyz is the perfect versatility of the design and lens selection, making it not only able to perform in all sports, but perform at the highest level in all sports.”

The Noyz is comfortable and lightweight, designed with techno‐geometric mathematics for exceptional performance. This wraparound sunglass incorporates all of Rudy Project’s core features for unsurpassed protection, superior optical ratings and unbelievable comfort: ultra‐light Grilamid® chassis, QuickChange^TM interchangeable lenses, new co‐injected ErgoIV^TM fully adjustable nosepiece, and 360° adjustable temple tips in hypoallergenic Megol®.

Mounted with Rudy Project’s new Photochromic Clear ImpactX^TM lenses, the Noyz ensures unparalleled wraparound protection and enhanced visual clarity for top performance, in any condition. Additionally, paired with our popular Photochromic Red ImpactX lenses, the Noyz gives the wearer sharp images in bright, mixed or low light conditions. You can also mount the Noyz with the ImpactX Photo Polarized lens, our premiere lens technology, which was recently named to Outside Magazine’s “Gear of the Year” list for its ability to provide amazing polarized protection while allowing the wearer to read any LCD readout. In the end, the Noyz is a lightweight, functional, super‐stylish sunglass that the company expects to be a top seller in 2009.

“The Noyz are incredible! When I race Xterra, the adjustability of the ear and nose pieces keep them perfectly positioned where I want them while biking and running,” added Shonny Vanlandingham, XTERRA National Champion and world‐class mountain bike champion. “Even though I had only worn them for the week leading into the US National Championship, it felt like I had worn them my whole career.”

The Noyz is also prescription‐ready, either with our ‘easy‐in‐easy‐out’ patented RX insert, or direct, with the revolutionary ImpactRX^TM FreeForm TEK^TM program powered by Eyepoint digital freeform technology for the most precise RX available. For more information on other products from Rudy Project or to find your local Authorized Rudy Project Dealer, please visit our website at www.e‐rudy.com.

About Rudy Project
Rudy Project designs and manufactures hi‐tech sunglasses, goggles and helmets by applying the most advanced science, materials engineering and computer technology. Designed and produced in Italy, Rudy Project has been distributed throughout the United States and Canada since 1998. We are known for providing the absolute best RX solutions for athletes and outdoor enthusiasts around the world. In addition to our unparalleled customer service standards, we pride ourselves on always being on the cutting edge of technological innovations for all of our products. Rudy Project uses two superior lens technologies: RP Optics^TM and ImpactX^TM.

Because our lenses are so durable, we offer the Replacement Lens Guarantee (RLG) – if a customer ever scratches our Rudy Project lenses, for whatever reason, they can replace the lenses for a nominal shipping & handling fee of $19.95. The leader in eyewear and helmets for cycling, triathlon, skiing, golf and tennis, Rudy Project has been a proud sponsor of many organizations including USATriathlon, U.S. Ski Team and U.S. Ski Patrol. Rudy Project has received countless prestigious awards including WIRED magazine’s “Gadget Lab Top Pick” (Horus frame), Outside magazine’s “Gear of the Year” award (2008 Zyon/ImpactX Photo Polarized and 2003 Maskeryna frames) and Men’s Journal’s “Breakthrough Award” and
“Timeless Design Award” (Ketyum frame/Syton Supercomp TT Helmet). Rudy Project eyewear ranges from $140 ‐ $350 (Helmets from $100‐$300) and is available at premier cycling and sporting goods stores and eye care professionals throughout the U.S. and abroad. With men’s and women’s collections and a vast range of options, from high performance sport styles to fashionable frames for everyday wear, Rudy Project has something for everyone.

For more information, visit www.rudyprojectusa.com

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