SIDI America is born

SidiSport announced this week that they were forming a new American division (called SidiAmerica) that will be their focal point for marketing and distribution in the U.S. market. The new subsidiary was announced on September 1st in Marina, California and will be led by Al Budris, who has been a long time collaborator of the Signori family.

“We’ve been active for some time in the US, one of the world’s most important markets,” explains Daniele Signori for SidiSport. “There’s great potential for our brand. With an eye on maximising this potential, we’ve decided to move even closer to our partners the retailers and independent sales representatives. This is why we thought it was important to establish an American subsidiary called SidiAmerica that will allow us to communicate more rapidly and efficiently with our partners on the ground.”

SidiAmerica will make its public debut at Interbike (Booth #2931) and Bike World News will be sure to drop by and see all of the latest goods.

Tags: America, bike world news, California, cycling shoes, Interbike, sidi, sidi america, sidi cycling shoes, sidisport