Ritchey to provide upgrade assistance to customers

Ah, a company after my own heart. I’m always upgrading something on one my bikes and a new program from Ritchey will make it easier for me.

On Oct. 1, Ritchey Design will launch the Ritchey Product Upgrade Program with Ztail.com. With this new program, customers who purchase select Ritchey products from Ritcheylogic.com can upgrade / trade-in their item for “Ritchey Bucks” that can be used to purchase an upgraded version of the item or any other component on Ritcheylogic.com.

“The loyalty program with Ztail.com is a way for us to reward our customers who make Ritchey an integral part of their rides,” said Steve Parke, Ritchey Design general manager. “When times are tough, as they are now, it’s hard to justify upgrading your bike. We hope this program will make it easier for our customers to try our great products and upgrade if they wish.”

Purchases of Ritchey Design saddles, pedals, wheels or carbon forks made after Oct. 1, 2009 on Ritcheylogic.com and fulfilled through Ritchey Design retailers will be eligible for the program. Customers register their purchase with Ztail.com using their Ritchey product receipt numbers, then they’ll be able to exchange their Ritchey products for Ritchey Bucks when they’re ready to upgrade. When possible, Ritchey Design retailers will fulfill upgrade program orders placed on Ritcheylogic.com.

The upgrade offer is valid for 18 months from the original purchase date. To be considered for the upgrade program, the products to be upgraded must be in good working condition and have no material damage beyond normal wear and tear. The products must also have all of their original parts, accessories and manuals. If the product isn’t in an acceptable trade-in condition, Ztail.com will propose a reduced payout for the item or ship it back to the customer. The Ritchey Design Upgrade Program limits each household to 2,000 Ritchey Bucks per calendar year.

Tags: Fork, retail, ritchey design, ritchey logic, ritchey upgrade program