Ritchey to roll out new products at Interbike

Never one to rest on their laurels, Ritchey Design continues their tradition of innovation with a couple of new products at Interbike.

First up are the SuperLogic Carbon 46mm Road Tubular wheels. One hundred percent hand-built, race-proven Ritchey wheel technology combined with proprietary carbon rims make this wheel set one of the lightest in the market. The rims are constructed with a unique blend of uni-directional, hi-modulus carbon and Boron with ceramic braking surface for high strength and low weight. Internal 3/16″ hex style nipples and DT bladed New Aero Light spokes are used for enhanced aerodynamics and serviceability. The cold forged WCS SL front hub has rounded flanges to support high-tension radial lacing and smooth rolling, low maintenance precision bearings. The cold forged WCS SL rear hub uses precision bearings, optimal flange design for spoke support and is available in three lightweight alloy freehub body configurations (Campy, Shimano and SRAM). 20H radial lacing (front); 24H 2x (rear). Clincher version available soon. Weight: 491g(F)/ 680g(R) MSRP: $2799.90(pair)

Next, there’s the WCS Carbon 1Bolt Zero-Offset seatpost. As part of Ritchey Design’s commitment to its Fit Logic Philosophy, “the best performance is achieved when a bike fits the unique and individual dimensions of the rider,” Ritchey offers its Zero-Offset seat post. For riders with relatively short femurs/upper bodies, time trialists or triatletes who want to be “on top of” their pedals, the zero-offset post allows riders to sit more forward and places the knee joint more in-line with pedal axle spindles for balanced pedaling. The WCS Carbon post is constructed using Ritchey’s 3D monocoque pressure forged process, which forms the seatpost head and tube in one process for an optimized strength-to-weight ratio. The patented SideBinder one-bolt seat clamp makes for easy fore and aft and saddle tilt adjustments. Low-profile head ensures optimal saddle clearance and easy access to the SideBinder bolt. Weight: 164g (350mm/27.2) MSRP: $269.95

These and all Ritchey products are made according to the Ritchey Fit Logic philosophy that “the best performance is achieved when a bike fits the unique and individual dimensions of the rider.” This exactly the kind of custom fitting that their new Fit Logic poster facilitates. It gives a Ritchey dealer a new tool to help customers dial in the fit of their bikes. The poster’s new visual presentation of the fitting system demonstrates how the stem, handlebars and seatpost can be adjusted to meet an individual rider’s needs.

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