Bike World News

After six years, Barloworld is walking away from what they call “one of the most successful sponsorships in sport”. We’re still wondering why.

The team set out in February 2003 with the goal of achieving a podium finish at the Tour de France within five years. Four years later, they achieved that goal with two stage wins, as well as the coveted polka dot jersey, at the 2007 race. In the seven years of the sponsorship, they won races all over the world.

Chris Fisher, Head of Corporate Marketing at Barloworld says:

“The success of the team and therefore the sponsorship has been remarkable. The return on investment since inception makes the sponsorship one of the most successful sports sponsorships certainly in Africa.”

“All sponsorships run their logical course and 7 years is a relatively long life for a sponsorship. We have achieved everything and more than we could ever have hoped to achieve with the sponsorship. We have also made good friends in the cycling world, none more so than our association with Claudio Corti – a true professional and a gentleman in the sport. It was a privilege to have worked with him and his team.”

Team management also thanks their many sponsors: Bianchi, Avis, Barloworld Automotive, Barloworld Equipment, CAT, Kask, to name just a few.

The team also wants to thank their riders, who embodied the Barloworld values of teamwork, integrity, excellence and commitment.

They conclude by thanking their fans for their unwavering support, especially during their darkest days.

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