Sidi re-energizes the Genius 5 for 2010

Sidi champions’ performances on the field have become the ideal test for the shoes designed, developed and produced at the Sidi Sport plant in Maser (TV). The technology applied to our products and the quality of materials made available to professionals have always been a must for all the shoes in the Sidi Sport collection.

In addition to Ergo 2 Carbon and Genius 6.6 Carbon, the top-of-the-line models that represent the maximum expression of Sidi Sport technology on the feet of cycling champions, Sidi has also been successfully promoting the Genius 5 Pro range for years; they’re ideal for amateur cyclists and discerning cycling tourists, but also for anyone who wants to become more familiar with the world of road cycling.

Reliability during performance, comfort during prolonged effort and safety of the foot in any circumstance: these are the three uncompromising prerequisites demanded by champions including the king of the Tour, the Giro and the Vuelta Alberto Contador, Olympic gold medalist Samuel Sanchez, the Belgian ace Philippe Gilbert, the Italian champion Filippo Pozzato and Alejandro Valverde; formidable athletes who are considered to be the shining stars of the Sidi stable. Reliability, comfort and safety are three unconditional guarantees that can also be found in the Genius 5 Pro and at varying degrees in all the models from the Sidi Sport road collection.

Thanks to a winning mix of enviable technical features and an excellent quality-price ratio, the Genius 5 Pro confirms itself as the most widespread Sidi road shoe among amateurs and cycling tourists. With an upper in Lorica®, which is a combination of hi-tech micro-fibers and nylon netting, Genius 5 Pro features a soft instep closure system, caliper buckle and high security Velcro for fast and easy closure, a reinforced, anti-slip heel and the Millennium 3 sole. The Millennium 3 is a sole with a modern and elegant design, an evolution from the highly successful and road-tested Millennium 2. Made from nylon infused with carbon fiber, Millennium 3 provides 36% more rigidity compared to its predecessor.

In the new 2010 Sidi collection, Genius 5 Pro appears in 8 different color schemes, including the elegant white version featuring a “multi-colored” heel and the beautiful aluminum/white/silver/blue edition. Available in sizes 36 to 52, Genius 5 Pro has confirmed itself once again as one of the most versatile shoes from the wide collection of Sidi footwear. The shoe also has a competitive price, available to the public at a suggested retail price of €169.00 (including VAT taxes).

Tags: alberto contador, Alejandro Valverde, carbon fiber, Filippo Pozzato, Italia, Philippe Gilbert, sidi, sidi genius 5