Bike Pure And SportsTagID Collaborate On Emergency ID Bracelets

After several months of research and endeavor on both sides of the Atlantic, we are delighted to announce that Bike Pure have teamed up with SportsTagID, one of the finest producers of emergency identification bracelets for cyclists and athletes alike.

Identification bracelets have increased in popularity over recent years and Bike Pure have been interested in teaming up with a reputable company to provide a model based on our very own style and design of the Bike Pure wristband.

Andy Layhe, co-founder of Bike Pure said, ³Rider safety and welfare is an issue close to our hearts and we feel that the Sports Tag ID is an excellent means of providing valuable information to those on the scene of an accident when time is of an essence.” Layhe added, “A percentage of proceeds from the sale of the Bike Pure Sports Tag ID will go directly back to Bike Pure to enable us to continue our anti-doping, and at the same time providing riders with a product that could essentially save their lives.”

The Bike Pure Sports Tag ID bracelet is made from ultra silicone a (sportstagid trademark secret) and stainless steel tag, engineered to match your skin temperature in less than 3 minutes so that you’ll not even realize you are wearing one. Sportstagid says their product is the most comfortable and well made ID around. They have tested it on professional cyclists, scuba divers and surfers extensively. We have tested our ID beyond the boundaries of athletic usage making sure its durability withstands the rigors of not only human demands but mother natures harshest elements. For example, We took our ID to the shores of Cabo san Lucas Mexico and submerge it for a week in 20 feet of ocean surf and salt. Our ID came up intact like the first day it went down. After a fresh rinse of tap water the closure worked flawlessly. Your own Sports Tag ID bracelet is personal to you and carries your own personal information, name, blood type, known allergies and address, etc. The personal details are engraved with a high powered laser.

Bryan & Chris founders of SportsTagID said, “As we support Bike Pure we believe the majority of professional sports are drug free. That being said, it is unfortunate that so much attention is given to the few that our caught breaking the rules and tarnishing the professional image of sports such as cycling.”

Bryan added, “Bike Pure has used cycling as a platform to create awareness for the world of sport. Bike Pure and sportstagid are creating awareness for athletes to be represented as pure to their sport and drug free. Our goal to align everyone’s thinking both athlete and spectator in never second guessing that their victorious performance was nothing more than years of training, talent, a little luck and the true support of their surrounding team. Hence the “Bike Pure” shall be the known and embraced terminology.”

This SportstagID-Bike Pure bracelet will not only protect you but will allow you to share your voice in supporting all athletes in all sports that have worked hard to earn their spot on any professional team. Let this band be seen as your own piece of social media for supporting an organization that protects the integrity of all competition. Professional sports need a voice, that voice is us, you and I.

The Ultra silicone wristband and stainless steel tag is so well engineered and finely engraved that it is trusted and worn personally by chief of medicine in Toronto Ontario Canada. It is also worn proudly by doctors in the Southern United States.

As part of the launch we’re giving you the chance to win your own braceletproduced with their personal details. Simply head on over to our Facebook page ( and leave a comment below the photo or likewise do the same below here. We’ll pick a winner on July 1st 2011 who provides a thought provoking caption!

You can order your own Bike Pure/SportsTagID here:


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