Team Sky announces new partnerships with Pro and fi’zi’k

Team Sky is delighted to announce fi’zi:k as their new official saddle supplier for 2012 and PRO as a new Official Supplier for handlebars, handlebar tape, stems and disc wheels.

fi’zi:k – which is the phonetic spelling of the word physique – is the most popular saddle brand in the professional peloton and Team Sky will be one of six WorldTour teams to use their range in 2012.

The Italian company has come a long way since its launch 16 years ago but its mission has remained the same – to improve the riding experience of every cyclist – and that objective fits perfectly with Team Sky’s scientific and innovative approach.

Team Sky’s riders will choose from fi’zi:k’s classic Arione, Antares, Aliante and the new Kurve range as they embark upon their third season on the road.

With a philosophy that reads “to stand still is to go backwards”, PRO use their experience across a variety of cycling disciplines to adapt to the sport’s ever-changing demands, and will work with Team Sky to develop their technology and products over the next three seasons.

World Champion Mark Cavendish will continue to use his signature Star Series handlebar and stem combination which has served him so well over the last two seasons, while the remainder of Team Sky will adopt PRO’s Vibe and Vibe 7S range.

PRO’s full handlebar tape and disc wheel series will also be used by the squad until the end of the 2014 campaign.

Team Sky’s Team Principal Dave Brailsford said: “Everyone at Team Sky is delighted to have formed this new and exciting partnership with fi’zi:k. We are constantly looking for improvements in our bid to become the world’s number one cycling team and having fi’zi:k on board will help us try and achieve that. Their products are right up there with the best in the business and our feedback will help ensure they stay at the very forefront of the market. Many of our riders have used their products with other teams, and are all looking forward to benefitting from them again.”

Speaking about PRO, Brailsford said: “We have made great strides over the last two years and having PRO on board will help us continue our bid to become the world’s number one cycling team. Their products are at the very forefront of the industry, and the support their experts offer will help us achieve optimum performance moving forwards.”

fi’zi:k’s Global Sport Marketing Manager Gabriele Benedetti said: “Our ideals at fi’zi:k match perfectly with those at Team Sky so this new partnership is a natural result of that shared vision. We are both targeting the very highest goals and having achieved this partnership there is no doubt 2012 will be a great year.”

PRO’s Sports Marketing Manager Hennie Stamsnijder said: “Team Sky is one of the leading sports teams in the world and they never accept second best. The fact they have chosen to use our products is a dream come true and confirms PRO is performing at the highest possible level.”