USA Cycling and Grape Nuts roll out cycling focused cereal box

and Post Foods, LLC are excited to announce the release of a USA Cycling-branded Grape-Nuts cereal box. More than 7.5 million of the specially-designed boxes are scheduled to hit store shelves nationwide by the end of April.

Featuring images of Professional Road National Champion Matthew Busche (Wauwatosa, Wisc./-Nissan-Trek) and track cyclist Dotsie Bausch (Irvine, Calif./OUCH ), the box offers training tips, how to find a club and information on how to get started in cycling.

. “This will add to the ever increasing high profile of cycling in the U.S. and sends a message of that is associated with both Grape-Nuts and cycling.”

“We’ve already received a lot of positive feedback from our partnership presence at the National Championship Events so we cannot wait to propel the momentum with Grape-Nuts packages hitting store shelves this month,” said Sunny Ekmahachai, Senior Promotions Manager at Post.

“I am extremely excited to be on the cover of the Grape-Nuts box,” said Matthew Busche. “I am very happy and honored to help promote cycling in the USA with a great partner like Grape-Nuts. I hope that together we can promote and increase interest in the sport of cycling throughout the U.S. and the world. It excites me that Grape-Nuts is supporting a healthier lifestyle for people through healthy eating and . I am glad has partnered with Grape-Nuts, and hope it is a fruitful relationship for years to come.”

“It’s an honor to be representing and Grape-Nuts cereal,” said Dotsie Bausch. “Promoting health, smart nutrition and daily activity is the key to wellness and vitality, and Grape-Nuts exudes this in every way.”

May is National Bike Month and Grape-Nuts would like to invite you to find an event in your area and get out and ride. A healthy lifestyle includes Grape-Nuts that fuels your bike to work or school every day.

Grape-Nuts, a heart healthy cereal power-packed with fiber and whole grains made by Post Foods, announced the official sponsorship of , the sport’s national governing body, in January. As an important part of Grape-Nuts’ sponsorship activation and its goal of sharing nutritional values, the box will highlight cycling’s healthy lifestyle.

Together, and Grape Nuts are geared up to raise awareness and provide motivation for healthy, active lifestyles in 2012.

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