New Balance Continues Support for Team Garmin-Barracuda

Global athletic leader  has renewed their partnership with Team -Barracuda, the elite American professional cycling team owned by Sports, for the 2012 season. For the second year will be the official athletic shoe partner for the team’s off-bike training. will provide athletic footwear for all off-bike activities as part of their conditioning-improvement program. Both and Team -Barracuda share a similar passion and drive, making the sponsorship fit perfectly within ’s “Let’s Make Excellent Happen” brand ethos.

, CEO of Sports and Team -Barracuda also shared his satisfaction with the first year of the partnership: “We are committed to providing our athletes with the best equipment available, both on and off the bike, and as we saw last year, is the perfect partner for us.” He also commented on the shared values between the groups, “’s drive for excellence mirrors our own commitment to success and we are thrilled to continue to work with such an outstanding company.”

Similar to last year, the agreement again positions as the exclusive off-bike athletic shoe partner and allows the brand a range of highly visible merchandising and marketing opportunities. corporate livery will be on the official team kit and support vehicles; stores will be able to feature co-branded Team -Baracuda products and advertising; and will be given access to team riders for major promotional events.

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