Polar Bottle Becomes Official Water Bottle of USA Pro Cycling Challenge

® and have signed an agreement to make ®, which is manufactured in , the official of the race through 2013. “We are thrilled to be on board with the for the next two years,” said Judy Amabile, ’s President. “It’s great to have world-class stage racing back in and last year’s race proved that our state is the perfect venue. We’re extremely excited to help the event continue to grow.”

In its inaugural season, the drew over 1 million spectators from around the world to the state of and contributed $83.5 million to the local economy. More than 22% of spectators came from out of state and about 71% of those visitors came specifically for the race. The race also received 25 hours of national television coverage and was televised in 161 countries and territories worldwide. The Pro Challenge expects similar numbers at a minimum for this year’s race (94% of polled attendees planned to return in 2012), which takes place August 20-26.

® has created a variety of custom bottles designed specifically for this year’s race. The designs are inspired by each of the five Leader’s Jerseys – General Classification (overall leader), Best Young Rider, Best Sprinter, King of the Mountains, and Most Aggressive Rider – and a commemorative 2012 Stage Route bottle has also been created. will supplement its sponsorship with a presence at each stage of the race, including the penultimate Stage 6, which ends with an iconic climb up Flagstaff Mountain in the company’s home town of .

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