“The Levi Effect” – Levi Leipheimer coming soon to a theater near you

Tickets for “The Story of – The Levi Effect” are available at participating theater box offices and online at www.FathomEvents.com. For a complete list of theater locations and prices, visit the NCM Fathom Events website (theaters and participants are subject to change). The event will be broadcast to more than 560 select movie theaters across the country through NCM’s exclusive Digital Broadcast Network.

“Being at the center of this story has forced me to reflect on my life in ways I never before considered,” said Leipheimer. “It made me realize the bigger result of believing in a dream which this story conveys in a way that will inspire others to do the same.”

“The Levi Effect” is the true story of Leipheimer, who left behind the mountains of Butte, Mont., for a life of cramped hotels, endless traveling and grueling training hours. After years of struggling against the world’s top athletes, Leipheimer finally earned a spot in their ranks. Now, at the apex of his career, he finds himself in a place that he’d never considered: that his greatest legacy may not be his racing success on the bike, but rather how he’s carried that success off the bike and captured the hearts of fans around the world.

will inspire movie theater audiences with his triumphant story of becoming one of cycling’s elite athletes,” said Shelly Maxwell, executive vice president of NCM Fathom Events. “The evening will wrap with a discussion about the sport from different perspectives including the cyclist, the actor and the film maker. No cycling fan will want to miss this event.”

’s King Ridge is a challenging, long distance, mass-participation cycling event that welcomes professional, amateur and recreational cyclists of all abilities. Thousands of riders will set out from Santa Rosa, Calif., on Sept. 29 on the ride through . While not strictly competitive, the ride is timed to ensure that cyclists complete the entire course and have some way to gauge their performance along the route.

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