“The Levi Effect” – Levi Leipheimer coming soon to a theater near you

Tickets for “The Story of – The Levi Effect” are available at participating theater box offices and online at www.FathomEvents.com. For a complete list of theater locations and prices, visit the NCM Fathom Events website (theaters and participants are subject to change). The event will be broadcast to more than 560 select movie theaters across the country through NCM’s exclusive Digital Broadcast Network.

“Being at the center of this story has forced me to reflect on my life in ways I never before considered,” said Leipheimer. “It made me realize the bigger result of believing in a dream which this story conveys in a way that will inspire others to do the same.”

“The Levi Effect” is the true story of Leipheimer, who left behind the s of Butte, Mont., for a life of cramped hotels, endless ing and grueling training hours. After years of struggling against the world’s top athletes, Leipheimer finally earned a spot in their ranks. Now, at the apex of his career, he finds himself in a place that he’d never considered: that his greatest legacy may not be his success on the , but rather how he’s carried that success off the and captured the hearts of fans around the world.

will inspire movie theater audiences with his triumphant story of becoming one of ’s elite athletes,” said Shelly Maxwell, executive vice president of NCM Fathom Events. “The evening will wrap with a discussion about the sport from different perspectives including the , the actor and the film maker. No fan will want to miss this event.”

’s King Ridge is a challenging, long distance, mass-participation event that welcomes professional, amateur and recreational s of all abilities. Thonds of riders will set out from Santa Rosa, Calif., on Sept. 29 on the ride through Sonoma County. While not strictly competitive, the ride is timed to ensure that s complete the entire course and have some way to gauge their along the route.

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Ron Callahan is the chief cook and bottlewasher at Bike World News, doing everything from website design to bike reviews.

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