Telenet and Lotto Belisol Close on Partnership

Telenet and have closed on a partnership for the 2013 year sen, with an option for two more sens. With this, the telecommunication company is taking the step to road and will be a new strong partner for the WorldTour formation next to the principal sponsors Lotto and Belisol and bicycle manufacturer Bikes.

“With the sponsoring of the team, we extend our commitment in ”, stresses Inge Smidts, responsible for residential marketing at Telenet. “ keeps being extremely popular in Flanders. A few years ago Telenet has bonded itself to the . With our entrance in the team we want to strenhen our brand name in the beginning of the year and during the summer months as well. is known to be a solid locally anchored challenger with a healthy ambition. We totally recognize ourselves in that spirit and we will include the supporters and fans in an original way in their favourite sport.”

Bill Olivier, general manager : “Of course we are very excited with the new agreement. As a team with Telenet we can welcome a very strong brand as partner. Telenet has shown in the past that they find that communication through the sport in general and in particular is very important to them, for example in . The collaboration with Telenet will give us the chance in the future to model further the values which stands for and the path that has been chosen. should be an ideal platform for Telenet, thanks to our excellent image and the mutual synergies between the partners.”

“After the year 2012 that we absolutely can call successful, we feel that has called up something. That Telenet is joining us, is a clear signal that companies keep believing in communication through . The strict ethical politics of is also contributing to this. Our team with big names as , André Gpel, and Jürgen Roelandts stays an excellent mean to offer the necessary return. At the moment we still have room for one more partnership.”

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