Telenet and Lotto Belisol Close on Partnership

Telenet and have closed on a partnership for the 2013 cycling year sen, with an option for two more sens. With this, the telecommution company is taking the step to and will be a new strong partner for the Belgian WorldTour formation next to the principal sponsors Lotto and Belisol and Bikes.

“With the sponsoring of the cycling team, we extend our commitment in cycling”, stresses Inge Smidts, responsible for residential marketing at Telenet. “Cycling keeps being extremely popular in Flanders. A few years ago Telenet has bonded itself to the . With our entrance in the team we want to strenhen our brand name in the beginning of the year and during the summer months as well. is known to be a solid locally anchored challenger with a healthy ambition. We totally recognize ourselves in that spirit and we will include the supporters and fans in an original way in their favourite sport.”

Bill Olivier, general manager : “Of course we are very excited with the new agreement. As a Belgian team with Telenet we can welcome a very strong Belgian brand as partner. Telenet has shown in the past that they find that commution through the sport in general and cycling in particular is very important to them, for example in . The collaboration with Telenet will give us the chance in the future to model further the values which stands for and the path that has been chosen. should be an ideal platform for Telenet, thanks to our excellent image and the mutual synergies between the partners.”

“After the cycling year 2012 that we absolutely can call successful, we feel that has called up something. That Telenet is joining us, is a clear signal that companies keep believing in commution through cycling. The strict ethical politics of is also contributing to this. Our team with big names as , André Gpel, and Jürgen Roelandts stays an excellent mean to offer the necessary return. At the moment we still have room for one more partnership.”


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