Icebreaker Reaches New Heights with Vail TouchLab

Icebreaker, the New Zealand company that pioneered the category, today announced it will open a new TouchLab store – more than 8,000 feet above sea level – in Vail, , on December 14, 2012.

will open this new 1,000-square-foot TouchLab at Solaris, a new mixed-use development featuring shopping, dining and luxury residences just steps from Vail Ski Resort. The store is a partnership between and Specialty Sport Ventures, the retail arm of Vail Resorts.

“Home to world-class and other fantastic outdoor adventures, Vail is the ideal environment for our versatile natural merino apparel. We offer the perfect technical base layers and midlayers for as well as cozy sweaters and Realfleece jackets to wear around town après ski,” says Jeremy Moon, founder and CEO of . “We’re excited to bring our brand to new heights – literally and figuratively – through our partnership with Vail Resorts.”

The Vail TouchLab store will feature ’s complete line of pure, natural apparel, including its exceptional ski base layers and après ski wear. The brand’s Outdoor, Running, Travel, Kids and Underwear collections, plus Socks and Accessories, will also be available. All are made from handpicked born in the Southern Alps of New Zealand.

The store will allow shoppers to touch merino, known for being so soft that people often don’t even realize it’s wool. The store’s Tactile Gallery will have garments that explain the functional benefits of merino – it is soft, non-itch, odour-resistant and highly breathable. Merino also regulates temperatures, which means it warms in the cold and cools in the heat.

has eight other North American TouchLabs: Portland, Oregon (home of its US headquarters); New York City (SoHo and the Meatpacking District), California (San Francisco and San Jose), Montréal and Vancouver, British Columbia (Kitsilano and North Shore). A ninth store, located in Washington, DC, will open its doors in March 2013.

The Vail TouchLab will be open from 8 am to 8 pm, seven days a week.

Vail TouchLab
141 East Meadow Drive, Vail, 81657 Tel. 970-331-0837

Add to the conversation! Leave your comment here.