Team Sky and Rapha kick off partnership

On the occasion of the start of the 2013 season, founder and Chief Executive Simon Mottram spoke about their new partnership with :

I have always been captivated by the sport of ; the riders, the races, the landmarks and the stories have fascinated and inspired me in equal measure. From the day launched in July 2004, we have sought to bring the beauty, suffering and glory of this wonderful sport to more people and to honour it with the finest products and services.

Today, I am proud to mark the start of ’s official partnership with , the world’s number-one professional team. This partnership, bringing us closer to the races, riders and drama at the highest level of our sport, is an incredible opportunity.

I have known ’s principal, , since he first began to establish the team he presides over today. His progressive philosophy and drive within the sport resonated with me then and continues to serve as an inspiration. For Dave and his team to have chosen as their partner is the best possible endorsement of the quality and performance of our products.

The success and enjoyment we’ve had working with the Condor and -FOCUS teams in recent years has set us up for this next step. We remain committed to continuing those relationships, just as we look forward to forging more through this exciting new partnership.

The richness of insights and experience that will come from working with the complete team of riders, directors and staff at will help us develop our products to new levels and help create an even greater connection with fans of the sport. Just as we have always done for our customers, we look forward to continuing to improve performance and style, both on and off the , for the riders of .

It’s going to be an amazing ride.

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Ron Callahan is the chief cook and bottlewasher at Bike World News, doing everything from website design to bike reviews.

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