24 Hours of Booty Returns to Georgia for Fourth Year

24 Hours of Booty, Incwill return to Sandy Springs for the Fourth Annual of Atlanta this fall.  A kick-off Registration Party will be held Thursday, February 21 from 6:30-8:30 p.m. at the Hudson Grille, located at 6317 Roswell Road. At this event, new and returning participants will enjoy one complimentary beverage, receive updates about course improvements, and benefit from a $20 savings on ride registration.

This annual charity non-competitive cycling event will be held October 5-6, 2013 for adults and children of all cycling abilities, with a unique, closed course open for 24 hours. Participants ride as much, or as little, as they like, with stops permitted to enjoy live music, catered food and time with friends and family. The Sandy Springs event generates funds for and programs with the LIVESTRONGFoundation and the Aflac Cancer Center of Children’s Healthcare of Atlanta. This past October, more than 350 participants pedaled around the clock en route to raising more than $190,000 to support the fighting mission of 24 Hour of Booty.

“Sandy Springs is a great host and we look forward to returning to Mount Vernon Presbyterian School in October for our fourth year in the Atlanta market,” said Basil Lyberg, executive director of . “By getting an early start with registration, our amazing family of riders, sponsors and volunteers has built a strong community to help us fight . As we recruit more riders, we are only going to raise more funds to impact Children’s Healthcare of Atlanta.”

Lyberg noted that more than 100 cyclists have preregistered in January, which is a significant increase from last year. The early registration fee of $45 continues through March 15, with each participant asked to raise a minimum of $200 prior to the ride. Participants may register as individuals or join/start a team. The teams that have already signed up for the 2013 event include: Bike Alpharetta, Blood Sweat and Gears, Diamond Peddlers, Fight Like Hell, Get in the Game: Save a Life, Kancer Kiboshers, Raisin’ Ridin, Sweet Rides, Team Collin, Team Emmett and Team Pirate Treasure.

At the kick-off Registration Party some of the details about course improvements will be made public. The official camping and activities area of the event, known as “Bootyville”, will be staged again on the grounds of Mount Vernon Presbyterian School. The course will include a new route through the Mount Vernon Woods Community and include flatter sections and fewer climbs for cyclists.

In the 11-year history of , more than $9 million has been raised by participants. Four cities across the U.S. host the recreational bicycle rides, with the original being the 12th Annual in Charlotte, N.C.  This will be held on the Myers Park “Booty Loop” from Friday, July 26 to Saturday, July 27, 2013. Other events include Second Annual of Indianapolis at Butler University on June 28-29, 2013; the Fifth Annual of Columbia, Md. at the Gateway Business Park “Booty Loop” on Aug. 24-25, 2013 and the Fourth Annual of Atlanta at the Sandy Springs “Booty Loop” on Oct. 5-6, 2013.

Kick-Off Registration Party
When: Thursday, February 21 from 6:30-8:30 p.m.
Where: Hudson Grille at 6317 Roswell Road, Sandy Springs, Ga.
Cost: Free Kick-Off Party; registration for cycling event starts at $45 plus fundraising
Who: Ages 10 and up
How: email Amanda@24hoursofbooty.org or call 704-365-4417 or visit blog.24hoursofbooty.org/2013/01/join-us-for-happy-hour/

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