REI signs on as presenting sponsor for 2013 Five Boro Bike Tour

Bike New York announced that national outdoor retailer REI is the presenting sponsor of the 2013 TD , America’s largest cycling event. Held annually on the first Sunday in May, the TD presented by offers 32,000 cyclists a chance to ride 40 miles of traffic-free streets through all five boroughs, introducing riders to a unique perspective of the sights and sounds of City.

“We’re excited to have as our presenting sponsor this year,” said Ken Podziba, President and CEO of Bike . “’s purpose to inspire, educate and outfit people for a lifetime of outdoor adventure and stewardship is a perfect fit for the TD which funds our bicycle education programs.”

In addition to their presenting sponsorship of the TD , will have a significant presence at 2013 (BE NY).  Free and open to the public, is an annual celebration of the growth of bicycling in City and beyond. BE NY 2012 set a record as the most attended inaugural in the country with more than 43,000 attendees.  This year’s expo will take place the two days prior to the TD presented by – Friday, May 3 and Saturday, May 4, 2013. Similar to the Tour, proceeds from the BE NY help fund Bike ’s expanding educational programs.

“The TD provides ers and visitors a unique opportunity to experience the city on two wheels,” said John Sheppard, ’s director of Outdoor Programs and Outreach. “By partnering with Bike , can connect our customers with another fun and easy way to enjoy the outdoors, even in an urban setting.”

serves outdoor through five stores in the greater Tri-State Area, anchored by its SoHo location in the historic Puck Building. In addition to selling the top brands of gear and apparel, the company also offers local REI Outdoor School classes and worldwide REI Adventures trips.

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