Over the past 30 years, Louis Garneau clothing played an important role in the performance, success and look professional cycling teams in eight Canadian Summer Olympics. Cycling Canada today announced the renewal of its partnership with Louis Garneau as official sponsor of cycling apparel Cycling Canada for a term of four years and subsequently as a supplier of clothing cycling teams and Canadian Olympic Paralympics 2016 in Rio de Janeiro, Brazil.
“Our role in the future of Canadian cycling is an essential component of our corporate DNA. From a historical point of view, the relationship between my company and Cycling Canada stems from my participation in the 1984 Olympic Games and the participation of my son at the World Junior Championships in 2008. Focused on the future at a time when the merits of professional cycling are challenged, this partnership is vital and is an investment in the future of cycling and athletes continue to practice this sport that has been both my passion and my livelihood, “said president and founder, Louis Garneau.
“Our clothing cycling performance demonstrated by the research and development, they improve the speed and performance at the highest level of competition in which these athletes evolve,” said the International Marketing Director, Pierre Perron. “A key component of our multi-year renewal is to continue this legacy of close collaboration in the design of innovative products with world-class athletes, scientists, aerodynamics, wind tunnels and field trials. Thanks to this, Louis Garneau is recognized for its commitment to innovation for the future and to always push the boundaries of technology. ‘
“We are delighted to be able to benefit from this renewed partnership with Louis Garneau for the next four years. Louis Garneau Cycling and Canada have both always dedicated to our athletes cyclists by providing the best assets to achieve superior performance at the highest international level. Working with LG to design clothing competition advanced athletes Cycling Canada will continue to deliver performance on the international stage with the best clothes on the market, “said the director of the High Performance Cycling Canada, Jacques Landry .
“Based on the success that Canada has obtained Cycling past four years developing a system to support the potential of our athletes, the next four years will focus on the processes that give our athletes the best chance to win medals Olympic and Paralympic Games in Rio. ‘
Louis Garneau dresses Canadian cycling teams since 1984 (year of participation Louis Games in Los Angeles). Louis Garneau teams continue to provide clothing to the forefront of technology for optimal performance. Louis Garneau is recognized for its high performance clothing and dressed some of the greatest cyclists and athletes in the world. Louis Garneau logo will be highlighted on the Canadian cycling team uniforms at international races each year.
Since the partnership began in 1984, athletes Cycling Canada won 10 Olympic medals and 65 medals amassed UCI World Championships.