Champion System learned Thursday that it will be one of 16 teams contesting the Amgen Tour of California (May 12-19).
“We are very happy to be invited to America’s premier cycling event,” Champion System General Manager Ed Beamon said. “At our team launch in Los Angeles in January, we saw that there is a lot of enthusiasm from the Asian-American community for the team and the sport and we are anxious to showcase some of our Asian athletes.”
Though Beamon has yet to name the roster, he said he plans to make it a dynamic combination of American and Asian riders.
“We will send an internationally diverse group that is focused on being aggressive,” Beamon said. “Of course, our Americans will be an important part of the lineup, but we also want a strong group of our Asian athletes to participate.”
Champion System is a leading Hong Kong-based custom cycling clothing manufacturer. In addition to being the title sponsor for the team, it is the exclusive clothing partner for the Amgen Tour of California. Champion System will provide custom race leader jerseys and an exclusive Amgen Tour of California co-branded high-quality tech apparel line featuring performance tops, casual pants, polo shirts, jackets and wind jackets.
“As Champion System continues to expand its custom clothing line and global marketplace, the team’s presence at the Amgen Tour of California offers a great opportunity for customers to see the highest quality performance wear up close and in competition,” Beamon said. “With several California based sponsors, we are also happy to represent brands like Herbalife and X-1 Audio in their home state.”
Champion System Vice President of Sales and Marketing Charlie Issendorf said providing the leader jerseys is a great opportunity to expose the company’s apparel to such a vast audience.
“As a leader in custom technical apparel it’s an honor to have our team compete in the Amgen Tour of California,” Issendorf said. “As the official race jersey and uniform partner of the event, the Amgen Tour of California is the ideal event to showcase our full line of high quality custom apparel on a worldwide stage.”
For the first time, the eight-day stage race will run from southern to northern California. The race will feature a time trial in San Jose, a mountain top finish on Mt. Diablo and a crossing of the Golden Gate Bridge before finishing in Santa Rosa.