Yuba Bicycles LLC, maker of the Mundo and Boda Boda cargo bikes, has launched a new website, moved to a larger facility and hired a new director of customer service to meet the needs of the bike company’s expanding product line and sales growth. The company will also launch a new dedicated dealer site later this month.
The consumer website has a new domain, www.yubabikes.com (from yubaride.com) and includes an expanded dealer locator to help consumers find Yubas in their communities, as well as an expanded online store and new products.
Yubabikes.com features all new photography of Yuba bikes in action and being used for everything from grocery shopping to pedaling kids to school. “Cargo bikes are a new phenomenon to many people,” says founder Benjamin Sarrazin. “We want to help consumers envision how our bikes can fit into and change their lives by replacing car trips.”
Yuba Bicycles moved into a new headquarters in Petaluma, Calif., this month after outgrowing its former building in Sausalito. The new facility includes 2,500 square-feet of office space and a 2,500 square-foot warehouse. New employees include Lindsay McKenzie, formerly of QBP and Bell Sports, as head of customer service and inside sales.
Yuba’s expansion shows that the company is succeeding in its mission of growing the market for cargo bikes in North America, Sarrazin says. “Our aim since the beginning has been to show people that you don’t need a car for many short trips such as grocery shopping, bringing your kids to school or getting your surfboard to the beach.”
EXPANDING PRODUCT LINE
In April, Yuba will launch two new models: the Deluxe Mundo and Deluxe Boda. The Deluxe Mundo, an upgraded version of the Mundo, features a Nuvinci N360 continuously variable planetary hub from Fallbrook Technologies. Rather than clicking into gear, the N360 offers infinite gearing between the highest and lowest points, allowing riders to feather their cadence for maximum efficiency and easy pedaling.
The Deluxe Boda, an upgrade of the Boda Boda, features front and rear lights powered by a Shimano hub dynamo, full fenders for all-weather riding and Schwalbe Big Apple tires. Last year, Yuba introduced the Boda Boda and el Boda cargo cruisers, both of which feature a shorter wheel base than the Mundo for easier handling and smaller load carrying. The el Mundo and el Boda are electric assist e-bikes with a BionX motor for customers who seek more oomph for longer trips or heavier loads. The 350 watt BionX electric system offers four levels of assist – 25%, 50%, 100% and 300% – to get you there faster. The system’s regenerative breaking system makes it possible to go up to 37 miles (60 km) per charge, with a top-speed of 20 mph (32 kph).