Stakeholders meet to discuss future, globalization of cycling

Twenty-five stakeholders from all areas of cycling met in  during two days to discuss the globalisation of our sport.

The meeting on February 13th and 14th was part of the ’s stakeholder consultations “A Bright Future for Cycling” and was led by
Deloitte, the firm mandated to organise the consultation. Riders, WorldTour teams, National Federations, event organisers, the cycling industry, marketing agencies, s, television, media and the were represented at the meeting.

Discussions were constructive, open and clear on the direction that should be taken in the future.

Participants travelled not only from but from afar afield as the  and to be part of the discussions.

Globalisation is one of the four pillars of the consultation exercise, alongside riders, anti- and the calendar. Professional
riders had their first meeting earlier this month, and the anti- group meets today in Geneva. The group discussing the
calendar will reunite in Milan tomorrow, March 16th.

Meanwhile, the stakeholder’s on-line survey closes at midnight tonight. With 24 hours still to run nearly 6,000 people had already replied. The information collected from these questionnaires and working groups will be treated and analysed by Deloitte, who will rrt to the Management Committee by the middle of 2013. Their rrt, which will be made public, will help the decide on changes and measures needed to improve the organisation, functioning and image of cycling.

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Ron Callahan is the chief cook and bottlewasher at Bike World News, doing everything from website design to bike reviews.

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