PeopleForBikes is a non-profit organization that is on a mission to unite millions of voices to improve the future of bicycling in America and get more people on bikes, more often. With strength in numbers, PeopleForBikes aims to pave the way for a safer, more accessible country for bikes.
“It feels great to be partnering with a brand who cares for the future of bicycling as much as we do,” said Kate Powlison, marketing manager at PeopleForBikes. “On our quest to unite millions of bicyclists, we hope to become one voice stronger, one New Belgium beer at a time. Cheers to National Bike Month!”
Alternatively powered, and 100% employee owned, New Belgium’s goal is to maintain an environmentally, socially and economically conscious business by aligning their business practices with nature and its inhabitants. They have helped bike-related non-profits raise over $2 million by selling beer at the Tour de Fat Bicycle Carnival throughout the U.S. Learn more about the company’s sustainable initiatives on their sustainability page.
“New Belgium is honored to help spread the good word of the bicycle and encourage folks to sign the pledge,” said Michael Craft, Senator of Tour de Fat Non-Profit Relations. “Much like beer, bicycles make people smile and smiling is something we could all use a bit more of these days. Our brewery is so rooted in bicycles, it just makes good sense to use our craft to encourage advocacy.”