Partners, commemorative jersey announced for inaugural Tour of Alberta

Leading Alberta companies and organizations, along with some key national and international corporations, are among the initial roster of partners
helping create and ensure the success of the inaugural year of the Tour of Alberta, Canada’s first and largest international professional cycling stage race event to be held September 3 to 8, 2013.

At an event in Edmonton, Alberta June 12, the organizers of the 2013 Tour of Alberta, welcomed these key companies who are helping create and build the Tour of Alberta as one of the newest and top professional sporting events in North America.

Acknowledging the initial support from the Rural Alberta Development Fund (RADF), whose funding commitment helped the province secure the sanctioning of the race by the Union Cycliste International (UCI) in 2012, Executive Director of the Tour of Alberta Duane Vienneau said the support of the inaugural partners help ensure the event will be a success.

“We are overwhelmed by the commitment our partners have shown to helping bring the Tour of Alberta to life, and to ensure Alberta’s – and Canada’s — first international, professional stage race is world class,” said Vienneau. “The vision and passion of our partners is inspiring, and will help showcase the province, our host communities and the sport of cycling to the world this September.”

The initial list of official partners announced June 12 includes:

  • ATB Financial
  • Cisco
  • Clark Builders
  • Cowan Imaging Group
  • Canadian Western Bank/Canadian Direct Insurance
  • Digitex
  • Elite Sportswear & Awards
  • Heritage Frozen Foods/Cheemo Perogies
  • ION Print Solutions
  • Louis Garneau
  • PCL
  • Polar Bottles
  • Simson Maxwell2
  • Thule
  • United Association of Plumbers and Pipefitters Local Union 488

At the official partner event, the Tour of Alberta unveiled its commemorative cycling  jersey for the 2013 Tour of Alberta, created by Official Jersey and Technical Apparel Partner for the Tour, Canada’s Louis Garneau.

“We are thrilled to be participating in the inaugural Tour of Alberta, the highest-rated stage race ever held in Canada,” said former Canadian pro cyclist and company founder, Louis Garneau. “As a Canadian company, we are proud to have this event, representing the passion Canadians have for cycling, in Alberta. In addition, Garneau-Quebecor, our UCI Continental Team, will be participating in the tour. Garneau-Quebecor illustrates
our commitment to racing and to bringing riders to the international stage.”

“The Tour of Alberta Jerseys will represent the latest technology that Garneau is renowned for,” added Pierre Perron, International Marketing Director for Louis Garneau. “The athletes awarded the Jerseys will have the opportunity to wear the same jersey as Team Europcar, which features coldblack® textile technology and an aerodynamic-enhanced design and fit. Garneau’s custom division is chosen by the world’s best athletes for innovation and comfort.”

The Tour of Alberta also used the event to announce two opportunities for cyclists of all ages and abilities to ride portions of the Tour of Alberta routes in Edmonton and around Calgary on the Tour’s opening and closing weekends respectively. Details of these specific events and how to get involved will be available in the coming weeks.

The Tour of Alberta introduced the first official partners of the inaugural year of the Tour of Alberta at an event at Edmonton City Hall, located on Sir Winston Churchill Square, which is where the event begins with a prologue time trial race on the evening of Tuesday, September 3.

“Edmonton is proud to have been chosen to kick off this prestigious sporting event — an exciting new event for both our city and province,” says Mayor Stephen Mandel. “We have a long history of sporting excellence and an outstanding track record of hosting provincial, national and international events. Edmonton’s world-class facilities, lively arts and cultural celebrations and dedicated volunteer base guarantee the Tour of
Alberta will be a superior event.”

As the first pro cycling race of its kind to be held in Canada, the Tour of Alberta is expected to attract significant international attention, and feature top professional teams from around the world, including Tour de France competitors and world champions.

Ron Callahan is the chief cook and bottlewasher at Bike World News, doing everything from website design to bike reviews.