Registration Opens for Raleigh Midsummer Nights ‘Cross

Large Purse Offered for Season Opener Set for July 25 at

Registration has opened for the third edition of the Midsummer Nights , to be held on the opening day of . With a purse of nearly $5,000, this event will attract stars from Europe and America to Snow Park Lodge, Deer Valley Resort, in , . The race is scheduled for Thursday, July 25.

“When started the Midsummer we not only wanted to showcase our product, but to use the race as a means of introdng ‘cross to many of our dealers who may have never experienced one previously,” said Brian Fornes, marketing manager for . “We’ve been proud to watch the Midsummer grow from a grassroots standpoint to an event that is attended by some of the best talent on the courses today.”

has become an important cornerstone of our brand,” said , chief operating officer at Accell North America, ’s parent company. He noted that as has exploded in popularity in America so too has increased its offering to dealers. offers more ‘cross bikes at more price points than any other major bike line. “We see this event as a means to showcase not just our products, but also our team for the 2013 season.”

The timing should work well. Held just four days after the conclusion of the Tour de France, this race will serve as the unofficial start of the American season. American cyclists have increasingly turned up their passion for cross shortly after the Grand Boucle ends.

“This race is as much about getting the riders suited up in new kits and on board their new equipment as it is about getting to the finish line,” noted Sean Condon of Eleven Event Services, which is promoting the event. “But with $1,500 to win a 50-minute event, we expect some of the best to attend.”

“Hosting this event is a thrill for us,” said of , which draws hundreds of retailers to for two full days of test riding some of the best cycling equipment available. A public day concludes the event. “The race is just one component of our connection with , which we see as critical to bike shops. We’ll be showing off some of the best new equipment and clinics on how shops can use to grow their business.”

To register for the race, visit www.bikereg.com. For more information about 2013, please visit www.bikedealercamp.com.

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