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Oakley offers Red Bull Rampage fans a chance to “Render the Sender”

Inspire the Design of the Oakley Icon Sender; Win a Trip to 2013 Rampage

The Rampage is one of the most anticipated events of the year by riders and fans alike. The treachery of the terrain, the fearlessness of the riders and the everprogressive course keep people coming back for more year after year. This year, Oakley is inviting fans to play a role in designing the legendary centerpiece of the Rampage course, the Oakley Icon Sender.

Kurt Sorge - Action

“Innovative design is what fuels the Oakley brand,” said Cuan Petersen, Global   at Oakley. “The Icon Sender is a tribute to that ingenuity and one way for the brand to give back and inspire the community.”

“It is such a tight knit group,” continued Petersen of the community. “The ‘Render the Sender’ offers a way for fans to get closer to the action and win an exclusive trip to witness first-hand the biggest event of fthe year in .”

To enter the “Render the Sender” fans can submit anything from loose concepts sketched on a cocktail napkin to digitally constructed 3-D renderings of their interpretation of the 2013 Oakley Icon Sender.

All concepts will be narrowed down to three finalists by a panel of elite judges including Rampage riders, builders and Oakley designers. From there it goes back to the fans to vote on their favorite design. The winning concept will be revealed in Whistler at the Joy Ride event. The grand prize is an all-expenses-paid trip for the winning designer to see their concept come to life at the 2013 Rampage in Virgin, Utah.

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