Bianchi ready to star at L’Eroica as main sponsor

Eroica1 is ready to live as main character in “L’Eroica”, the non-competitive vintage ride on ’s ”Strade Bianche” with start and finish in Gaiole in  on October 6th, created by L’Eroica foundation with as main sponsor.

looks at L’Eroica as the perfect match between cycling history and heritage, whose is a real global icon, and the new generation of bike fans from all over the world.

In the L’Eroica Expo village, located in the former Cantine Ricasoli, and its staff will be in attendance to show vintage and 2014 range’s bike, including the Oltre XR2 and the Infinito CV with Countervail® vibration cancelling technology, onOctober 3rd-6th.

Forty dealers and customers from Italy, , Spain, UK, France, Netherlands, Germany and Australia will be part of a   Team. They all will wear the exclusive  vintage kit released by to celebrate “L’Eroica”, made with “Wool Yam Heritage” precious material, a t-shirt, a polo shirt and a sweatshirt, all featuring the azure color characterizing in the 40s-60s.

Furthermore, four journalists from England will enjoy a unique travel between past and future, riding on the strade bianche on Infinito CV on Saturday, October 5th and on a vintage from the 70s on Sunday, October 6th.

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