Bianchi ready to star at L’Eroica as main sponsor

Eroica1Bianchi is ready to live as main character in “L’Eroica”, the non-competitive vintage ride on Tuscany’s ”Strade Bianche” with start and finish in Gaiole in Chianti on October 6th, created by L’Eroica foundation with Bianchi as main sponsor.

Bianchi looks at L’Eroica as the perfect match between cycling history and heritage, whose Bianchi is a real global icon, and the new generation of bike fans from all over the world.

In the L’Eroica Expo village, located in the former Cantine Ricasoli, Bianchi and its staff will be in attendance to show vintage and 2014 range’s bike, including the Oltre XR2 and the Infinito CV with Countervail® vibration cancelling technology, onOctober 3rd-6th.

Forty Bianchi dealers and customers from Italy, Czech Republic, Spain, UK, France, Netherlands, Germany and Australia will be part of a  Bianchi Team. They all will wear the exclusive Bianchi vintage clothing kit released by Bianchi to celebrate “L’Eroica”, made with “Wool Yam Heritage” precious material, a t-shirt, a polo shirt and a sweatshirt, all featuring the Bianchi azure color characterizing Bianchi in the 40s-60s.

Furthermore, four journalists from England will enjoy a unique travel between past and future, riding on the strade bianche on Infinito CV on Saturday, October 5th and on a vintage Bianchi from the 70s on Sunday, October 6th.

Ron Callahan is the chief cook and bottlewasher at Bike World News, doing everything from website design to bike reviews.

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