ZEGO Allergy Friendly Energy Bars Now on Amazon.com

ZEGO, the new innovative leader in delicious and nutritious, allergy-friendly snacks, announced today the launch of the first-ever line of made from organic sunflower seeds. All ZEGO bars are made without nuts, gluten, soy or dairy. ZEGO is unveiling two flavors at launch, chocolate, with a cacao nib crunch, and sunflower, with a hint of caramel. ZEGO bars are available for pre-order through August 15th on Indiegogo, where ZEGO launched last week and has already earned two coveted top spots – placement in the home page carousel, and the number one “most popular” startup. ZEGOs will be available in Bay Area stores and on  in November.

In the crowded marketplace of , it’s hard to believe there is any room for innovation. But for the increasing
number of people with sensitivities who avoid gluten, nuts, soy or dairy, ZEGO bars are a revolution. For 2 years
ZEGO hand-selected the ingredients, refined the recipes, balanced the profile, and conducted nationwide taste
tests to ensure that ZEGO bars taste great to both kids and adults.

ZEGO is the brainchild of Jonathan Shambroom, a competitive athlete and seven-time technology startup veteran, and
Colleen Kavanagh, a pioneering child advocate and parent. Jonathan and Colleen started ZEGO in response to the increasing need for nutritious and convenient, protein-rich snacks that will not trigger sensitivities or cause
digestive problems.

Protein is essential to the formation of long-term memories needed to learn, according to the NIH. Finding protein-rich
snacks for kids is particularly difficult for parents whose kids have sensitivities. Kavanagh faces this challenge every day when packing snacks for her children, who are sensitive to gluten and sugar and attend nut-free schools. She found there are not a lot of easy options. Kavanagh explained, “Before ZEGO, weren’t an option because nearly all of them contain nuts and some combination of gluten, soy and dairy. Lentil soup and slices of have a lot of protein, but they’re not exactly cool or convenient for kids to whip out at snack time.”

A similar appeal holds true for anyone who exercises. As an avid cyclist and accomplished triathlete, Shambroom
believes the protein and great taste of ZEGO will be welcomed by all athletes, from the bike to the gym to the yoga studio.

“My friends and I are tired of bars that taste like cardboard. Plus, getting great that is easy to eat and easy to
digest has huge appeal for athletes, whether or not they have allergies.”

“ZEGO bars are also great for busy adults and the workplace because they are ally balanced to provide a steady
source of energy and not cause spikes and ,” said Shambroom. “After 20 years of building technology startups, I
know first hand that you need high quality snacks for high quality output.”

Social responsibility is a core part of ZEGO. ZEGO donates 20% of profits to the non-profit, Campaign for Better
. The two share a mission to make it easier for children to eat ier. Typically companies donate 1% or 2%
of their profits to a charity, but ZEGO is setting a higher bar by donating a full 20%.

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