New Balance extends partnership with Garmin Sharp Pro Cycling

Global athletic leader New Balance has expanded their multi-year sponsorship of Team -Sharp, the elite American team owned by . The New Balance logo will be added to Team -Sharp’s kit and New Balance will become the exclusive off bike athletic footwear and clothing sponsor starting with the 2014 season.

Since 2011 New Balance has been the exclusive off-bike athletic footwear for Team -Sharp, and New Balance will now provide casual apparel to the team including polo shirts, track suits, t-shirts and hooded sweatshirts for various off bike activities. Versions of Team -Sharp’s off-bike apparel will also be available for consumers at and select New Balance retail outlets in spring 2014.

“New Balance and Team -Sharp continue to share the same drive and passion that initially brought our brands together,” said Rob DeMartini, New Balance President and CEO. “As one of ’s most talented we are thrilled to build on our already successful relationship with Team -Sharp.”

New Balance recently shot video footage at the team’s pre-season in Colorado where Team New Balance runners Jenny Simpson, Emma Coburn and Anton Krupicka took Team -Sharp riders, including and Alex Howes, out for a six mile training run. “This video shows world class runners and riders coming together to train, and is an excellent reflection of the expansion of the New Balance ethos across multiple sports,” says DeMartini.