Team Garmin Sharp announces partnership with POC

POC and today announced a three-year partnership. Beginning in January 2014, Swedish company POC is the official helmet and eyewear supplier of , the American professional team dedicated to ethical sporting and developing the next generation of champions.

“We pride ourselves in working with best-in-class partners to develop equipment that helps our riders perform at their best. POC is another great example of a superior partnership and we are thrilled to add them to the family”, says Jonathan Vaughters, CEO, Sports and .

Commenting on the partnership, Stefan Ytterborn, POC CEO and founder says:

“We are now entering the road scene and we need to go all in and support our mission of doing everything we can to possibly save lives and reduce the consequences of accidents, and at the same time assist with through advances in technology. With ’s spirit, values and attitude, we have found a perfect partner. Together we will come up with even better, safer and faster products for the team and in their quest to win, but also benefit road s around the world who will be able to use the same products and innovations for training and .”

POC, a leading manufacturer of skiing and biking helmets, body armor and accessories, will provide the team with helmets and eyewear. Riders for will be using the award-winning and storied Octal helmet, the Octal Aero and the Tempor TT helmet.

When it comes to the eyewear, the team will choose from a number of different frames, ranging from the striking DID’s to the soon-to-be-released DO Blades. DO Blade has been developed in collaboration with 2012 D’Italia champion, Garmin-Sharp’s Ryder Hesjedal, and Olympic TT Gustav Larsson – both POC team athletes.

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Ron Callahan is the chief cook and bottlewasher at Bike World News, doing everything from website design to bike reviews.

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