Women’s Tour Selects Strava as Queen of the Mountains Jersey Competition Sponsor

The ’s Tour, Britain’s first international level for in the UK, has selected as the title of its Queen of the Mountains competition. The coveted title will be fought for by 96 of the world’s top female cyclists during the inaugural event, highlighting the growing momentum within the sport of professional ’s cycling

“We are pleased to welcome to The ’s Tour and thank them for their support of ’s sport” says Mick Bennett, The ’s Tour Race Director.

As the online network connecting millions of athletes around the world, supports ’s cycling at the highest levels and will leverage its global brand to raise exposure for the sport. The ’s Tour is one of a select few s for and s a Queen of the Mountains competition, the title given to the best climber in a cycling road race. is to support this important event, particularly because the competition title inspired ’s popular Queen of the Mountain designation on its online leaderboards.

“The opportunity to be a partner of the inaugural ’s Tour and help raise awareness for ’s cycling globally is something that is very excited to be a part of. The Queen of the Mountains classification was a choice for us and we forward to seeing some of the world’s best female cyclists in ’s signature polka-dot orange later this year”, says Gareth Nettleton, ’s Director of International Marketing.

The event, which will take place 7th – 11th May 2014, will be hotly contested and promises to draw significant international attention. Each stage of The ’s Tour will two Queen of the Mountains climbs where will compete for points awarded at each summit. The orange polka-dot will be at the heart of the competition and presented to the classification leader at the end of each stage.

“The Queen of the Mountains climbs are always one of the most popular locations on any race, and now with their challenge takes on extra significance”, says Mick Bennett.

For more information regarding each stage of the Queen of the Mountains competition please refer to the second press release titled “Locations revealed for Queen of the Mountains climbs” which can be downloaded along with images of the Queen of the Mountains by clicking here or visiting www.thetour.co.uk/press

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Ron Callahan is the chief cook and bottlewasher at Bike World News, doing everything from website design to bike reviews.

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