BBB has signed a new sponsor agreement with the French World Tour team FDJ for 2015. Partnering with professional teams provides valuable testing ground for our products and allows us access to feedback and ideas from the pro’s. The Tithon and AeroTop helmets are great examples of these partnerships.
BBB marketing manager Frank van Eck: “We are proud to be back on WorldTour level. FDJ, with top riders such as Thibaut Pinot (third in the 2014 Tour de France and winner of the white jersey) and Arnaud Démare (French national Champion and 15 victories in 2014), is a team that competes in all major races. And with an attractive style of riding, a style that suits BBB.”
The squad, led by Marc Madiot, sets high demands on their material. “This partnership took some time to be finalized”, Van Eck explains. “Our product have been intensively tested and compared by the team, for example in a windtunnel. This makes us even more proud in this partnership, which eventually has to result in even better products.”
Besides cycling team FDJ, BBB will also be the official 2015 partner of:
Roompot Orange Cycling Team; New Pro-Continental Dutch cycling team.
Team Wanty-Groupe Gobert; Pro-Continental Belgium cycling team.
Team Synergy Baku; UCI cycling team from Azerbaijan.
Superior Brentjens MTB Racing Team; mountainbike team, led by Bart Brentjens.
Team Stressless; International speed skate team around Belgiam Bart Swings.