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Bianchi opens pop-up shop in Eataly Munich

  • Ron 

Bianchi has opened a new bike shop in the heart of Munich in a location totally devoted to Italian excellence. The new 200-sqm shop was inaugurated Wednesday, November 25th inside Eataly Schrannenhalle, fine Italian food market.

bianchi-mechCombining technology, performance, Italian design and lifestyle, the new shop offers the complete Bianchi range of bicycles (road, MTB, city-trekking and e-bikes), accessories and garments.

The shop showcases the new ultralight Specialissima with Countervail vibration cancelling technology, Methanol mountain-bikes and the All-Road gravel models. In addition to the professional retail service and mechanical assistance, the store provides a bike fitting system powered by Shimano to help each rider find the ideal position on the bike and deliver the best performance.

bianchi-fitting“I’m really proud to be have been invited to partner together with Eataly and Oscar Farinetti. I’m glad to dive into this new exciting project here in Munich, in one of the greatest European markets. Our Bianchi bicycle shop and Eataly will contribute to eachother incredibly well. This is an important marketing opportunity, both for the promotion of our bikes and to provide closer support to our dealers” Bianchi’s owner Salvatore Grimaldi stated.

Eataly chose Munich for its first opening in Europe, in the Schrannenhalle historic market. Eataly Munich consists of 4,600 sm on two floors and two mezzanine floors, dedicated to purchase, tastings, production and education following Eataly’s distinguishing feature: “Eat better, live better”.

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