FOOTHILL RANCH, Calif., Nov 6, 2007 (PrimeNewswire via COMTEX News Network) – Oakley, Inc. (NYSE:OO) today announced the release of its newly redesigned STRAIGHT JACKET(r) and MINUTE(r) 2.0 eyewear, two new products in its comprehensive line of active lifestyle designs. These latest renditions add new technologies and aggressive styling to successful designs that have proven overwhelmingly popular. Along with features that made their predecessors coveted in the world of sports, these innovative new releases include the company’s Hydrophobic(tm) lens coating, as well as photochromic lens options which darken automatically in response to light.

“Integrating sports performance technology into lifestyle eyewear, the forerunners of these styles were hugely popular so we’re answering the continued demand with new editions that offer the latest innovations in optical science and art,” said Oakley, Inc. President Colin Baden. “When it comes to general purpose sunglasses, style will always be a driving force in purchase decisions, but customers are opening their eyes to the fact that they can have the best in style while getting benefits achieved through decades of Oakley sports innovation. These new eyewear renditions combine the art of lifestyle fashion with the science of clarity, comfort and protection, serving everyday use with our solutions to the performance demands of world-class athletes,” Baden concluded.

The new STRAIGHT JACKET(r) and MINUTE(r) 2.0 both take advantage of Oakley Hydrophobic(tm), a permanent lens coating that repels skin oils, lotions, dirt and dust. Its smudge resistance and anti-static properties work in combination with hydrophobic action that prevents water from leaving streaks and sheens which can compromise vision. In addition, customers can choose lenses that utilize photochromic technology, a benefit of Oakley’s partnership with Transitions Optical. Oakley lenses that are Activated By Transitions(r) feature specially engineered colors including those that maximize visual contrast to improve depth perception in low-light environments.

Oakley’s new STRAIGHT JACKET(r) eyewear is based on a highly successful frame design that originated more than a decade ago. This new edition combines aggressive styling with the unbeatable performance of High Definition Optics(r) (HDO(r)), as well as patented XYZ Optics(r) to maintain clarity at all angles of vision. Protection meets ANSI Z87.1 standards for both high-velocity and high-mass impact, and the pure Plutonite(r) lenses filter out 100% of all UVA, UVB, UVC and harmful blue light up to 400nm. The durable, lightweight O Matter(r) frame utilizes soft Unobtainium(r) components to increase grip with perspiration, part of a Three-Point Fit that holds the lenses in precise optical alignment and offers all-day comfort.

MINUTE(r) 2.0 is a new edition of a popular sport performance frame that was specially engineered for a comfortable fit on small to medium size faces. With the patented innovations of Oakley HDO(r), it exceeds all standards of ANSI Z87.1, the industry’s yardstick for optical precision. MINUTE(r) 2.0 includes premium features found in the new STRAIGHT JACKET(r), including Plutonite(r) lenses, O Matter(r) frame material, Unobtainium(r) components, UV protection, and a precise Three-Point Fit. This performance eyewear also meets all ANSI Z87.1 standards for impact protection.

In addition to photochromic lenses, customers can choose Iridium(r) lens coatings that are specially formulated to reduce glare and balance light transmission, as well as polarized lenses to optimize performance and safety in environments that threaten vision with blinding glare. Both eyewear styles can be fitted with Oakley prescription lenses that offer the benefits of HDO(r).

The new releases are part of Oakley’s ELLIPSE icon family, an eyewear line focused on exceeding the limits of possibility in sport performance. As part of the company’s ongoing evolution, Oakley has designated specific categories for its eyewear products. Complementing the ELLIPSE icon family, the company’s SQUARE O category takes design cues from culture, music and fashion to capture the inspiration of sports professionals and bring the benefits of optical clarity and protection to active lifestyles.

About Oakley, Inc.

Oakley is a global leader in sport performance optics including premium sunglasses, goggles, and prescription eyewear. Headquartered in Southern California, the company’s optics brand portfolio includes Dragon, Eye Safety Systems, Fox Racing, Mosley Tribes, Oliver Peoples, and Paul Smith Spectacles. In addition to its global wholesale business, the company operates retail chains including Bright Eyes, Oakley Stores, Sunglass Icon and The Optical Shop of Aspen. The company also offers a wide selection of Oakley-branded apparel, footwear, watches and accessories. Additional information is available at www.oakley.com.