
After a couple of months of speculation, it was recently announced that Trek Bicycles would be providing the Astana team with bicycles for the next several seasons. After the shutdown of the Discovery Team, Trek was ready to focus efforts on some of their other bicycle lines, but now they find themselves scrambling to ramp up a support network for a new team.
The behind the scenes effort here at Trek is enormous. We were starting from zero since Discovery bikes and clothing are now obsolete. Same goes for press kits, photo libraries, point of purchase dealer programs, our website, print ads…
This year, the riders will be receiving Madone 5.2 Pro bikes outfitted with the SRAM Red group. Trek will be selling the bike to the public in the new colors in 2008, and it is possible that we will see a Madone outfitted with Red available for sale in 2009.
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