Bike World News

Lance Armstrong to Announce Global Cancer Initiative and Plans for
2009 Cycling Season at Interbike Trade Show 

WHAT:  Lance Armstrong, seven-time Tour de France champion, will hold a press conference at Interbike, North America’s largest cycling trade show.

WHEN:
Thursday, September 25 at 9:00 a.m. in conjunction with the Interbike International Bicycle Expo. (Press confrence is for working media only. If you do not have a Interbike working media badge please go to http://www.xpressreg.net/register/bike098/media/reginfo.asp to register, and pick up your badge in the Press Room – Sands room 202). 

WHERE:
Venetian Ballroom J near the upper lobby of the Sands Expo and Convention Center (201 Sands Avenue, Las Vegas),

WHO/WHY:
During his upcoming Wednesday, September 24th press conference in New York City at the Clinton Global Initiative, Armstrong will discuss his Global Cancer Initiative. The following day at the Interbike press conference, Armstrong will detail plans for his 2009 return to professional cycling, including team, partial schedule and development program.

In a statement released earlier this month by Lance announcing his plans to return to the road, he said, “I am happy to announce that after talking with my children, my family and my closest friends, I have decided to return to professional cycling in order to raise awareness of the global cancer burden. This year alone, nearly eight million people will die of cancer worldwide. Millions more will suffer in isolation, victims not only of the disease but of social stigma. After the passage of Proposition 15 in Texas, a $3 billion investment in the fight against cancer which is helping to make this disease part of the national dialogue in America, it’s now time to address cancer on a global level.”

For more information, please visit www.livestrong.com/lance2009.

About the Lance Armstrong Foundation
Founded in 1997 by cancer survivor and champion cyclist Lance Armstrong, the Lance Armstrong Foundation (LAF) has raised more than $250 million for the fight against cancer. LAF unites people through programs and experiences to empower cancer survivors to live life on their own terms and to raise awareness and funds for the fight against cancer. The LAF focuses on cancer prevention, access to screening and care, research and quality of life for cancer survivors. The LAF helps survivors face the challenges and changes that come with cancer. The Foundation helps them understand what to expect from the cancer experience and the right questions to ask and provides support along the way. 

About Interbike
Interbike, produced by Nielsen Business Media, the parent company of the Outdoor Retailer (OR), Action Sports Retailer (ASR) and Fly Fishing Retailer trade shows, is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling.

Celebrating more than 25 years of successful events, Interbike (www.interbike.com) gathers more than 1,000 cycling-related brands and more than 22,000 total attendees annually.

# # #

LANCE ARMSTRONG MANAGER CONTACT:
Mark Higgins, mhiggins@planetcse.com

INTERBIKE CONTACT:
Maura Lansford, SOAR Communications, 801.523.3730(wk) / 817.929.8123 (cell)mlansford@soarcomm.com, or
Chip Smith, SOAR Communications, 801.523.3730(wk) / 801.597.7515(cell), csmith@soarcomm.com.

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