Races Sought For 2010 Nature Valley Pro Ride Calendar

October 27th, 2009 by Al Fresco 516 views 2 Comments

A national program is offering race promoters the opportunity to send their top amateurs to the 2010 edition of the Nature Valley Grand Prix (Minnesota & Western Wisconsin, June 16-20) to compete against the country’s top men and women professional bicycle racers.

Entering its third year, the “Nature Valley Pro Ride” will select amateur men and women at regional races around the United States to become part of a pair of Nature Valley composite teams for the 12th annual edition of the five-day stage race that begins June 16.

The Nature Valley Grand Prix is the top ranked event on the 2010 USA Cycling National Race Calendar (NRC), attracting tens of thousands of cycling enthusiasts, pro athletes and avid recreational riders to Minnesota.

“This is a chance for a race promoter to raise the participation and visibility of their event at no extra cost,” Nature Valley Grand Prix Race Director David LaPorte said. “As for the riders who are selected, they can look forward to racing in front of huge crowds and being treated like a rock star at our event.”

“I made the commitment to drive the 13 hrs to St. Louis for the Hillsboro-Roubaix road race”, wrote 2009 Nature Valley Pro Rider Chris Winn of Lakewood, Colorado, in his blog. “Long way to go for a bunch of Coloradans for a weekend suffer-fest. The race was the second qualifier event for the Nature Valley Pro Ride, a chance for amateurs to get the complete pro package treatment in a composite team for the Nature Valley [Grand Prix] Stage Race in June.”

Amateur racers (Category I men and Category 1,2 women) who qualify at a Nature Valley Pro Ride event receive a “battlefield promotion” that earns them free entry to the race, travel stipends, team clothing, housing, ground transportation, and staff support for their composite team.

Races that become part of the Nature Valley Pro Ride schedule can expect an aggressive marketing and media relations campaign, as well as on-site sampling of Nature Valley Granola Bars and complimentary staffing of the booth by company representatives.

“We’re looking for the top regional races who want to take their game to a higher level,” LaPorte said. “We’ll consider road races, criteriums and stage races, as long as they get strong fields. And our promotional programs will make those fields even stronger.”

To be considered for the 2010 Nature Valley Pro Ride, a race must be permitted through USA Cycling and take place no later than June 13. Preference will be given to races that take place between March and mid-May.

Interested promoters must submit their application by Dec. 15. More details and a downloadable application can be found at www.naturevalleyproride.com.

The 2009 Nature Valley Pro Ride schedule will be announced Jan. 4, 2010.

Tags: Minnesota, nature valley grand prix, St. Louis, united states, USA Cycling, Wisconsin