Bike World News

Jelly Belly Announces Two-Year Agreement with Pro Cycling Team and Welcomes Kenda Tires as Sponsor

The Jelly Belly Candy Company of Fairfield, Calif. announced that they have extended their sponsorship of the Jelly Belly Cycling Team for an additional two years. Jelly Belly is the longest running sponsor in the US pro peloton and Jelly Belly team members are known for their colorful jerseys and the sports performance jelly bean Sport Beans(R) by Jelly Belly.

The team also announced that Kenda Tires has signed on as presenting sponsor for the upcoming season. The Jelly Belly Cycling Team p/b Kenda plans to contest the NRC Calendar in the US and several UCI races overseas. Additional sponsors are Focus for bicycle frames, Pactimo apparel and DeFeet socks.

New riders

With the commitments from Jelly Belly and Kenda Tires, Team Director Danny Van Haute has signed several new riders, most notable Mike Friedman, formerly of Garmin-Slipstream. Friendman was on the ‘08 US Olympic team for track cycling and is expected to bring a depth of experience to Jelly Belly. Anthony Colby is also new and a veteran climber, along with Jonathan Chodroff who is a time trial specialist.

To add more spark, Sena Mazich and Kaevin Stolier both move up from the Waste Management team, Jelly Belly’s feeder team. Jacob Rathe and Carter Jones will ride for the U23 National Team and will join Jelly Belly at key races.

Returning riders

Five returning riders have been the heart of the team for several years now. Brad Huff, Bernard van Ulden, Keil Reijnen, Will Routely and Jeremy Powers are the core team members who have helped bring the team record to new heights in the last two seasons.

Team camp begins February 9 in San Marcos, Calif.

Team Director: Danny Van Haute

Team Partners

• Jelly Belly Candy Company – Fine Confectioner
• ARAMARK – Worldwide Leader in Business Services
• Kenda Tires – Performance Tires and Inner Tubes
• Focus – Bicycles
• Lexus – Leading Luxury Autos
• 3T – Forks, Handlebars and Stems
• Pactimo – Technical Performance Clothing
• Rudy Project – Performance Eyewear
• fi’zi:k – Saddles, Handle Bar Tape
• DeFeet – Performance Socks
• Gatorade – Hydration and Nutritional Manufacturer
• Cat Eye – Computers and Heart Rate Monitors
• Park Tool – Bicycle Repair Tools and Pumps
• Rv Inno – Automobile Bicycle Racks
• Arundel – Water Bottle Cages

Related Posts:

• Road News and Results – October 1, 2009 (0)
• Road News and Results – April 23, 2009 (0)
• Jelly Belly Cycling presented by Kenda Training Camp Weekend now up for Auction (0)
• Tyler Farrar wins the Vatenfall Cyclassics (0)
• Tyler Farrar takes second stage at Circuit Franco-Belge (0)