Tag Archives: bicycle industry


Lazer Sports to Sponsor CrossVegas Women’s Race

CrossVegas14Lazer Sports has stepped up their annual participation at Clif® Bar CrossVegas with sponsorship of the Elite Women’s race.  The sponsorship includes providing a prize list that equals the Elite Men’s prizes with over $8,700 across 30 places.

Lazer Head Helmeteer Sean van Waes stated “CrossVegas is the biggest and most exciting cyclocross race in America and we are excited to support the race again this year. We are very happy to equalize the prize list between the elite women’s and men’s events as Lazer is a longtime supporter of women’s bike racing. We are even coming out with a women’s specific helmet line in the spring of 2015!”

CrossVegas race director Brook Watts expressed delight at Lazer Sports’ move by saying “they’ve been a long time partner of the race and for 2014 Lazer continues to make equal prizes for women a priority.”

The season-opening international cyclocross race features multiple races for women including the USA Cycling race and the Wheelers & Dealers Race for bicycle industry members.  The marquee event for the evening is the Elite Women’s race that will include top international riders including the #1 and #2 ranked women in the world Katie Compton (USA) and Helen Wyman (Great Britain).

About Lazer Sport Lazer helmets are the result of over 90 years of experience, passion and dedication. We are always trying to create the perfect mix between design, comfort, safety and technology.

This attitude has shaped Lazer into one of the most innovating helmet companies in the world. We never shy away from challenges and that has led us to taking our experience from helmet production into other fields. It became our objective to create eyewear that fits perfectly with our helmets and offer the user superior optics, premium materials and integrated design features.

Currently Lazer designs, manufactures and markets its bicycle, leisure, winter and eyewear products in more than 50 countries, over 5 continents. Complete information is at www.lazersport.com

Interbike OutDoor Demo Set For Another Strong Showing

Interbike, the largest bicycle industry trade show in North America, today announced the details behind two ride experiences happening at OutDoor Demo (ODD) 2014. Innovative Timing is back for the 3rd straight year and will be managing The Bootleg Challenge at OutDoor Demo, and Ride 2 Recovery returns for another powerful road ride alongside some of our nation’s wounded veterans and industry attendees.

Innovative Timing has made some changes to their timed event, which will take place on both Monday, September 8 & 9, 2014. Using only the Skyline course from 2013, all attendees are encouraged to test the latest products at ODD in an attempt to win one of 4 prizes:

  • Fastest off the Rock:  Awarded to the male and female with the fastest time
  • King of the Rock: Awarded to the male and female with the most attempts

One significant change from 2013 will be the placement of three checkpoints on the lower areas of the mountain. Retail bike shop employees that pass through these checkpoints will be eligible for a host of raffle prizes to be distributed on Tuesday, September 9th at 3:00pm in the awards tent. Attendees interested in participating in the Bootleg Challenge should register online at:http://bootlegcanyondownhillchallenge2014.itsyourrace.com/

“While we encourage all riders to come out and try The Bootleg Challenge, we also recognize that a good number of retailers are only interested in riding the trails on the lower portion of the mountain,” said Kurt Hansen, Founder and CEO of ITS. “By riding through the checkpoints on the designated lower trails, retailers will be eligible to win some really great raffle prizes.”

Veterans, active duty military and Interbike attendees are also encouraged to participate in the 2nd annual Ride 2 Recovery Interbike Honor Ride on Tuesday, September 9th at 8am. This inspirational ride will start in the Mandalay Bay Convention Center parking lot, just outside of the Interbike halls, and head for ODD in Boulder City, NV. This 26-mile ride will have a full police escort until the group reaches a rest stop at the Boulder City Trail, where hydration drinks and food will be provided.

Attendees are encouraged to bring their own bikes, or work with exhibitors to arrange for demos to use on the ride. A power breakfast will be provided at the start courtesy of Bicycling Magazine, and riders can capture the entire ride with cameras loaned courtesy of Sony Electronics. Attendees interested in participating should register online at:http://www.active.com/las-vegas-nv/cycling/races/ride-2-recovery-interbike-honor-ride-2014

A limited number of booth space and sponsorship opportunities are available at OutDoor Demo, and can be purchased directly through Interbike. Contact Andria Klinger, Sales Director at 949-226-5745 / andria.klinger@emeraldexpo.com for more information.

Interbike returns to the Mandalay Bay Convention Center beginning with OutDoor Demo in Boulder City, Nev., September 8-9, 2014, followed by the Interbike Expo September 10-12, 2014.

PeopleForBikes extends partnership with IMBA

PeopleForBikes, the movement to make bicycling better for everyone, reaffirmed its commitment to the International Mountain Bicycling Association (IMBA) with an agreement to support IMBA’s work developing mountain biking nationwide. Under the agreement, PeopleForBikes (PFB) has signed on as a top-level sponsor of the IMBA World Summit, August 20-24 in Steamboat Springs, CO. PFB will also direct additional financial support in 2014 to back IMBA’s work to build new places to ride and better connect the two organizations’ vast networks.

“Our goal is to make every bike ride better, whether that ride takes you on trails, down to the grocery store, or all the way across town,” said Tim Blumenthal, President of PFB. “We see IMBA as a key partner and we admire their time-tested efforts to make mountain biking better and more accessible for all Americans.”

Surveys of PFB 800,000 members indicate more than 60% ride mountain bikes. IMBA has a local network of 160 chapters and 400 supporting organizations—non-profit groups—that work to improve mountain biking in all 50 states. The new, expanded alliance will focus on creating more trails, pathways, bike lanes and bike parks. Two specific areas of collaboration include IMBA’s MTB Project mapping effort and IMBA’s Bike Park Initiative, a mountain bike analog to PFB’s Green Lane Project.

“IMBA’s mission to create and protect great mountain biking is extremely well aligned with PeopleForBikes and we’re very grateful for their support,” said Rich Cook, IMBA Director of Development. “If we can bring our two large networks together and work on shared goals we’ll have a much louder voice for bicycling at the state and federal levels.  It’s a classic example of 1+1=3. Together we’re stronger.”

In 2013, PFB helped fund IMBA’s Bike Park Initiative with a goal to help cities initiate model bike parks across the country. Projects are now active in Chicago, IL; Cleveland, OH; Knoxville, TN; Louisville, KY; Orange County, CA; and Tucson, AZ.  IMBA’s latest book, Bike Parks: IMBA’s Guide to Creating New-School Riding Facilities, due to be published this summer was also funded in part by PFB.

PeopleForBikes has been a major supporter of IMBA’s work since 2001, backing IMBA’s Washington, DC advocacy efforts for many years. In 2010, PFB was also a lead donor in IMBA’s Public Lands Initiative—contributing $100,000 that was later matched by Trek, Specialized, SRAM and 32 members of the bicycle industry. The Public Lands Initiative generated $600,000 and continues to power IMBA’s bike and public land policy work today.

Clif Bar CrossVegas Wheelers & Dealers Race Registration Opening Soon

CrossVegas14The race for bragging rights among the bicycle industry held annually at Clif Bar CrossVegas opens registration soon.  Online registration for the Wheelers & Dealers Race presented by Road Bike Action Magazine begins on Tuesday August 5th at 12 Noon ET.  The race takes place Wednesday September 10 after the first day of Interbike.

For the women’s category big changes are coming thanks to the support of Liv, a new cycling brand dedicated to women.  The women’s Wheelers & Dealers field will have a separate start and will race solely against each other, and they will get a full podium presentation featuring the top-3 finishers.  Previously the genders competed as a mixed group.  Liv global product marketing specialist Amanda Schaper was a key driver of that change.  “We wanted to highlight women competitors in the industry and convinced CrossVegas to change the format to reflect that,” said Schaper.

Race Director Brook Watts commented “Liv is committed to getting more women on bikes, and that will bring more women into cross, I support that wholeheartedly.”

Liv is encouraging its retailers to get involved with a $15 registration discount for the women’s category. Special activities and gifts are planned for all women competitors.

Schaper added, “By separating the women’s category, we’re not only bringing special attention to the female racers in the industry, but we’re also making it less intimidating for more women to participate in CrossVegas. This is one of my favorite races of the season, and I’m excited to see the women’s field grow now that we’ll have a featured race. I’m expect that this year we’ll see the biggest women’s category in the history of Wheelers & Dealers—which means it will be that much more fun for everybody!”

Kathy Savary of Blue Steel Cyclery and Christian Heule of SwissStop celebrate their 2013 wins in the Wheelers & Dealers Race. Photo Credit: CrossVegas.com
Kathy Savary of Blue Steel Cyclery and Christian Heule of SwissStop celebrate their 2013 wins in the Wheelers & Dealers Race. Photo Credit: CrossVegas.com

The 4-lap race Wheelers & Dealers race is held on the famous CrossVegas course at Desert Breeze Soccer Complex preceding the Elite Women and Elite Men’s races.  Start time is 7:00 pm allowing Interbike attendees ample time to wrap up business then get to the race to cheer – or heckle – associates.  Shuttles from The Mandalay Bay are free with your show badge courtesy of Interbike.  Food and drinks are available at the race.

Registration for the Wheelers & Dealers will be online at GetEvent.com (http://www.getevent.com/races/event/46368/).

Qualification and race info is available at http://www.crossvegas.com/25/wheelers-a-dealers-info


Trek unveils all new super light Émonda

After weeks of speculation, Trek is officially releasing the all-new Émonda, the world’s lightest production road line, which includes the 10.25lb/4.65kg Émonda SLR 10, the lightest production road bike ever.


Originating from the french verb émonder meaning “to prune or trim away”, the three-year Émonda project began with the most stringent frame tube optimization ever. Carbon frames are often designed as much for aesthetics as for function, but Émonda focused solely on making sure every strand of carbon served a purpose. Form followed function, beautifully, and the result is svelte, elegant, minimalist perfection.



Every detail of the Émonda line, from frame design to each component choice on every model, serves the same audacious goal: to produce the lightest line of production road bikes ever offered.

“The idea was; we have the resources to build a complete bike system. Let’s use that advantage to look at every aspect of the bicycle and how each component interacts with all the others,” said Trek Road Product Manager Ben Coates. “Once we covered the basic bike functions, we focused on every minute detail. Every decision was based on what was the overall lightest option for the system.”


Minimalistic perfection is embodied in the crown jewel of the Émonda line: the Émonda SLR 10. At a feather-bending 10.25lb/4.65kg, the Émonda SLR 10 is the absolute lightest production road bike the world has ever seen. Built at Trek’s global headquarters and manufacturing facility in Waterloo, WI, the Émonda SLR 10 is blessed with Trek’s OCLV carbon and is spec’d front to back with only the parts that complement the Émonda’s goal of being the world’s lightest production road bike.


Not only did Trek set out to build the lightest production road line but also the best riding road bike Trek has ever offered. Pruning away the unnecessary means leaving only what’s needed, but simply being the lightest was not going to be enough. Émonda’s ride quality had to surpass every previous bike. To ensure this, Trek called upon its portfolio of world-class athletes, in particular the riders of Trek Factory Racing. For three years, iteration after iteration of testing was performed by Trek Factory Racing, our in-house experts, and other pro racers to determine the perfect carbon layup and ride characteristics for each Emonda frame size.


“It’s lighter, it’s stiffer, it’s the best bike I’ve ever ridden. Accelerating this bike feels amazing,” said Trek Factory Racing’s Bob Jungels, a member of the test team who rode and provided feedback throughout the ride test phase of Émonda’s development.


When parts could not be found that met the development team’s stringent requirements, they built the parts themselves. The embodiment of this dedication to the ultimate goal is the new Bontrager XXX bar/stem combination (129mm drop, 93mm reach) found on the Émonda SLR 10. This Trek/Bontrager design collaboration saved the team 75 grams over a comparable bar and stem combination.


Not to be outdone by their handlebar counterparts, Bontrager’s brake team developed the new Speed Stop brake with mounts that connect directly to the frame via two bolts to reduce component parts, save up to 35 grams per caliper, and increase braking performance. An adjustable leverage ratio, a two position quick release, and an ultra-wide stance add to Speed Stop’s versatility and adjustability. This Trek/Bontrager collaboration also increases tire clearance so that running larger tire sizes is possible.

Cyclists the world over can ride easy, as the entire Émonda line is backed by Trek Care, the bicycle industry’s best and most comprehensive manufacturer’s warranty. The Émonda SLR, SL and S are available today exclusively through Trek’s global retail network.