Tag Archives: bicycle industry

Accell North America welcomes Steve Chapin as Director of Marketing for Raleigh and Lapierre Bicycles

Accell North America, part of Accell Group NV, welcomes Steve Chapin as Director of Marketing for Raleigh and Lapierre bicycles, effective immediately. Chapin will be responsible for all aspects of marketing and communications for the Raleigh and Lapierre bicycle brands.

Chapin joins the team with a wealth of marketing experience, focused largely on the IBD business. He began his career in the industry 19 years ago with Seattle Bike Supply (SBS) before moving to the agency and event management side of marketing, where he worked with a number of iconic brands. Most recently, Chapin returned to the bicycle industry as the Director of Marketing for Saris, where he managed marketing for Saris racks, CycleOps trainers, and PowerTap power meters.

Chapin is an avid cyclist and triathlete, has raced road and cyclocross for the past 20 years, and has completed 17 Ironman events.

“We are excited to have Steve join us as Director of Marketing,” said Chris Speyer, Chief Operating Officer, Accell North America. “With such a broad base of marketing experience, he’ll be instrumental in helping Raleigh and Lapierre continue to grow. His passion for cycling and time in the industry will be great assets as well.  Raleigh and Lapierre are great brands that have wonderful stories to tell, and it’s important that we continue to invest in a leadership team that will allow us to communicate effectively to consumers and through our IBD network.”

Verde PR Calls on Outdoor and Snowsports Industries for Support of PeopleForBikes Movement for Better Bicycling

PeopleForBikes and Verde PR & Consulting want the outdoor and snowsports industries to know: You don’t have to work in the bicycle industry, race on the weekends and have notoriously tan knees to be in favor of better bicycling.

PeopleForBikes  (PFB) is a movement to unite millions of people to transform America through bicycling. Already 770,000 members strong, their goal is to reach 1,000,000 members by year-end. More voices in support of safer, more convenient bicycling in America gives PeopleForBikes increased clout when it comes to taking action to facilitate better bicycling. Verde is working on a month-long campaign in the outdoor and snowsports markets to increase the visibility of PeopleForBikes and help the bike industry’s leading non-profit to reach its membership goal of 1 million by Dec. 2013.

“If you bike to the office or to the pub, you bike to stay in shape in the off-season, you have kids who bike, employees who bike commute or you simply ride when you need to pick up a gallon of milk at the corner mart, YOU are for bikes,” said Kristin Carpenter-Ogden, CEO and Founder of Verde PR. “Bicycling is a huge part of Verde’s culture and the culture of many of our client partners who do business in the outdoor, snowsports and active lifestyle markets.”

No matter what your motivation for getting in the saddle is, you can rest assured that PFB is making your ride better.

PeopleForBikes leads the charge to improve bicycling in the U.S. through the Green Lane Project, community grants,national partnershipsgovernment relations and the PeopleForBikes Business Network. By uniting all supporters of bicycling under a single umbrella—from individuals to businesses to city leaders—PeopleForBikes strives to improve all types of bicycling in America for people from all walks of life.

Individual membership is free and takes about 30 seconds to register by simply entering a name, email and zip code.

Help PeopleForBikes become 1,000,000 voices strong before the year is out! Join the movement to improve the future of bicycling at www.peopleforbikes.org.  Tell your friends and coworkers about PeopleForBikes on Facebook and Twitter.

Key Brands to Return to Interbike

Interbike, the largest bicycle industry trade show in North America, announced today that several Industry heavyweights will be returning to the show after an extended absence, and others are increasing their booth space when the show kicks off at its new home, the Mandalay Bay Convention Center (MBCC).

Giant USA, Colnago, Felt, GTBicycles, Fox Racing Shocks, Chris King Precision Components and more are returning to the show after being absent in 2012 and in some cases even longer. The show is currently sold out on the main floor. Companies that have not submitted contracts who are looking to exhibit this year are being placed on a waiting list. Companies can still gain access to the show by exhibiting at OutDoor Demo and in the newly created Paddock at Interbike area. The new area is located adjacent to the main hall in the parking lot at Mandalay Bay and will contain numerous key exhibitors, an extensive test track, food court and beer garden.

“It’s great to see companies like Giant, Felt and others coming back to the show,” said Pat Hus, Vice President of Interbike. “It says we’re doing something right and that the show is once again bringing real value and ROI to its exhibitors and our attendees. At the end of the day, that’s always been our goal. The added investments we’ve made in the show have brought a ton of energy back and it’s only going to get better from here on out.”

Brands such as Giant USA and Felt have participated in recent years at the OutDoor Demo, but see the on-floor experience as an opportunity to further interact with existing and potential retailers.

“Giant USA is excited to return to Interbike,” said John JT Thompson, Executive Sales Director of Giant USA. “We are thrilled to communicate our brands exceptional capabilities and impress Interbike attendees with what we believe is the planet’s highest level of bicycle engineering and performance. The show is, of course, a great opportunity to connect with our existing retailers; it’s also the best way to meet additional top retailers who operate in markets that are not served well and are interested in partnering with Giant.”

Felt’s Director of Marketing, Doug Martin, sees exhibiting at Interbike as a multi-pronged approach for his brand.

“We felt like we needed to be back on the Interbike floor this fall for a number of reasons,” said Martin. “In addition to a 2014 line-up we consider to be our best ever, we have several all-new product platforms we will be introducing at the show. By having a presence at both OutDoor Demo and the Interbike expo hall–especially with the newly added consumer day–we can be confident that we will reach as many of our customers as possible.”

Hus also mentioned that several longtime exhibitors have either increased their booth size, and/or added space at OutDoor Demo. The Accell Group will now have the single largest booth at the show with more than 10,000 square feet of space in its newly designed campus of brands, and several others have increased their footprints as well including Easton Bell Sports, Opus, Norco and Poc.

Retailers will find some new brands at OutDoor Demo this year, including Niner, Alpinestars, Poc and more. Electric bike manufacturers ProdecoTech and Solex will also exhibit at the demo for the first time to allow retailers to test their latest wares and answer questions.


Interbike to Host 2013 USA CRITS Finals

url1368565821339179433Interbike, the largest bicycle industry trade show in North America, announced a partnership with USA CRITS today to host the final series race at Interbike this Fall. The USA CRITS Finals, presented by Interbike, will take place on the grounds of the Interbike International Expo (Mandalay Bay Convention Center), on the evening of Thursday, September 19, 2013. Interbike attendees will be able to walk directly off the show floor and onto the event area, where racing will take place under the lights between 6pm-10pm (PST).

“Having this event in Interbike’s Las Vegas backyard is going to be a fantastic addition to the show,” said Justin Gottlieb, Interbike’s Communications & PR Director. “Attendees will have access to a new outdoor area just beyond the show floor that will be active Wednesday through Friday – and I think we’ll have a huge crowd to witness this awesome spectator-friendly race.”

Now in its seventh year, the USA CRITS Championship Series is the premiere cycling series in the United States. USA CRITS features a 10 race series that started in Tucson, AZ earlier this year. The men’s and women’s champion will be crowned following the men’s pro race in Las Vegas.

“We are excited to bring our uniquely popular brand of American speed-inspired cycling to the worlds’ foremost bicycle gathering – Interbike,” said Gene Dixon, co-founder of USA CRITS. “We can’t think of a better way to end the 2013 series than with the leaders of the industry in the electric atmosphere of Las Vegas.”

The USA CRITS finals, presented by Interbike, will be open to the public with no admission fee. This will be an exciting form of entertainment for Interbike attendees and a great kick-off for Interbike by Invitation guests.

German Chancellor Angela Merkel Will Visit Eurobike on Opening Day

On Wednesday, August 28, 2013, German Chancellor Angela Merkel will attend opening day of Eurobike, the international bicycle trade show at Lake Constance. The Federal Chancellery has announced that the Chancellor will take about two hours to officially open Eurobike and to get to know the latest trends and innovations from around the biking world during a tour of the show. Mobility on two wheels, E-Bikes and city bikes are, after all, an important political topic. “We are very pleased that the Chancellor is coming to Friedrichshafen for the Eurobike. This puts the topic of cycling and mobility in the center of the political and media spotlight”, said the enthusiastic Klaus Wellman, CEO of Messe Friedrichshafen, Siegfried Neuberger, ZIV Managing Director, and Eurobike project leader Stefan Reisinger. This further increases the image, acceptance and profile of the topic of cycling.

Preparations for the Chancellor’s visit are already well underway and are being jointly coordinated by Messe Friedrichshafen and the Zweirad-Industrie-Verband (ZIV), the German bicycle industry association.

From August 28 to 31, 2013, the market players in the cycling industry will come from around the globe to meet in Friedrichshafen. New innovations and trends will be the focus of the show, and all of the market leaders will be at Lake Constance: More than 1,200 exhibitors, 40,000 industry visitors from over 100 countries, 20,000 consumers  interested in cycling and just over 2,000 journalists are expected. The exhibition at Lake Constance, the world’s leading bicycle trade show, is open on its first three days to industry visitors. On Sunday, August 31, the Eurobike will open its gates to all bike fans.

The international bicycle trade show doesn’t just cover the entire spectrum of sport and city bikes, but E-Bikes will also make a big appearance and can be tested at the Eurobike. In addition to Demo Day, the Eurobike Award shines the spotlight on the most innovative products. The fashion show, test obstacle course, Travel Talk and Holiday on Bike are standard features of the show. This year, the Austrian state of Tyrol will present itself as a cycling destination and tourism partner of the Eurobike for the first time.

The Eurobike international cycling trade show will be open to industry visitors only from Wednesday, August 28, to Friday, August 30, 8:30 a.m. to 6:30 p.m. It is open to the general public from 9:00 a.m. to 6:00 p.m. on Saturday, August 31. The Eurobike Demo Day will take place on Tuesday, August 27, from 10:00 a.m. to 5:00 p.m. in the Allgäu town of Argenbühl.

More information is available at: www.eurobike-show.com.