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Modify Watches deepens roots in cycling market

  • Ron 

Modify Industries, Inc., a San Francisco-based company that designs and manufactures interchangeable watches, announced today their recent collaborations with iconic IBD’s, cycling teams and street cycling heroes.

Following their successful Kickstarter campaign – ‘Mod-To-Order’- Modify Watches can now print-on-demand fully-customized watch designs These are printed and assembled in the San Francisco, CA and Modify is proud to offer the same process to cycling teams and IBD’s.  This control over the supply chain and production enables Modify to service both large and small shops, as well as teams.

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“Modify’s entry into the cycling industry and its’ culture is a natural extension for our brand and, more importantly, fun for our team.” states Aaron Schwartz, CEO, Modify Watches.  “We want to work with brands, teams and people that inspire us. IBD’s play a critical role for communities, as these brick and mortar shops offer the best resources for people to learn about our product. We are proud to have the opportunity to collaborate with people that we admire.”

Modify has made custom watches for SRAM, Pinarello, Ritte Racing, Hodala Cyclocross Team,Cyclehawk, Godspeed Courier and Levi’s GranFondo to name a few. Shops such as One On One Bicycle in Minneapolis and West End Bikes in Portland are signed on to carry custom watches as well as stock options. For dealer inquiries please contact Aaron Schwartz, aaron@modifywatches.com

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