Momentum Sports Group announces sponsor lineup for 2014 UnitedHealthcare Pro Cycling Team

Momentum Sports Group, LLC, owner and operator of the UnitedHealthcare Pro Cycling Team, today announced its complete lineup of sponsors for the 2014 season. The team is proud to partner with more than 20 brands that represent “best in class” both inside and outside the sport of cycling.

UnitedHealthcare returns for another year as title sponsor. Aegis and MAXXIS are also back, along with several other key partners; while Wilier Triestina (new bike sponsor), Shimano and Vermarc (new clothing sponsor), enter their first year of partnership with the team.

The complete list of sponsors includes UnitedHealthcare, Aegis, MAXXIS, Wilier Triestina, Shimano, Bell, Smith Optics, Vermarc, Ritchey, fi’zi:k, ChamoisButt’r® and H’er, FASTER, Tacx, MRI Endurance, Rocktape, Swiftwick, K-Edge, Headsweats, ERG!, eSoles, THULE, Morgan Blue, SportsTagID, and Abbey Tools.

“Stability is key to the success for any franchise and our partners enable us to run a top notch program,” said Thierry Attias, President of Momentum Sports Group. “We are pleased to be working with such a fantastic group of partners this season. We couldn’t ask for a better group of both bike and non-bike industry partners.”

“Our goal is to always work together with our partners and provide significant value both on and off the bike for them,” Attias added. “So, we pay close attention to what their needs are and find the best way to engage our athletes in ways that help our sponsors reach their respective goals.”

“We are looking forward to a great year and we are happy to have the support of our sponsors,” said General Manager and Team Director, Mike Tamayo. “When you have the backing of a team of partners whose support essentially allows you to focus on racing, it makes all the difference. Simply put, they keep the UHC Blue Train going.”

The 2014 UnitedHealthcare Pro Cycling Team Sponsors

  • UnitedHealthcare (Title Sponsor, Health Insurance)
  • Aegis (Forensic/Medical Testing Labs)
  • MAXXIS (Tires)
  • Wilier Triestina (Bikes/Frameset)
  • Shimano (Wheels/Hubs/Components/Pedals/Shoes)
  • Bell (Helmets)
  • Smith Optics (Eyewear)
  • Vermarc (Cycling Clothing)
  • Ritchey (Bar/Stem/Seat/Mast)
  • Fi’zi:k (Saddles/Bar Tape)
  • Chamois Butt’r/Paceline (Chamois Cream)
  • FASTER (Bike Fits/Tunnel Testing)
  • Tacx (Trainers/Bottle Cages)
  • MRI Endurance (Race Drink/Recovery)
  • Rocktape (Kinesiology Tape)
  • Swiftwick (Technical Socks)
  • K-Edge (Chain Catcher/Computer Mounts)
  • Headsweats
  • ERG! (Race Nutrition)
  • eSoles (Insoles)
  • THULE (Roof Rack and Accessories)
  • Morgan Blue
  • SportsTagID (Emergency Contact)
  • Abbey Tools

Ron Callahan is the chief cook and bottlewasher at Bike World News, doing everything from website design to bike reviews.
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Ron Callahan is the chief cook and bottlewasher at Bike World News, doing everything from website design to bike reviews.
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