Cannondale Pro Cycling Signs with G4 for Casual Clothing

Cannondale Pro Cycling has partnered with G4 clothing as its “off the bike” casual clothing sponsor. The team and the French brand, founded and designed by former professional rider Geoffrey Lequatre, signed a contract for the 2014 and 2015 seasons. G4 will produce a line of dedicated team clothing for all seasons, as well as, special designs for the main events of the year.

“In G4 we found a very enthusiastic partner” said Roberto Amadio, team manager of Cannondale Pro Cycling. “Casual clothes are an important vehicle in terms of image for a team and we have really appreciated the G4’s approach and design.”

“It was important for us to partner with a World Tour team that shared our desire for perfection with a twist of fun. The team’s rich history and distinctive cycling kit provided the inspiration for the designs while rider comfort and style dictated the choice of materials” confirmed G4 founder Geoffrey Lequatre.