Movistar partners with Diadora for shoes, casual clothing

Diadora and Movistar Team have signed a three-year sponsorship agreement, starting in January 2014, which will see the best team in the world in 2013 wearing the brand’s newest technological jewel -the Vortex Pro racing shoe– during all competitions next season.

This sophisticated shoe is the new top of the range for Diadora. Thanks to a shape designed specifically for professional athletes, in fact, the fit is precise on the forefoot, comfortable and snug on the midfoot, while being binding on the heel, with a plantar support that favours the maximum yield when pedalling. The double Boa® closure allows millimetre-like accuracy when fastening the shoe. NET Breathing SystemTM in- creases the capacity of transpiration of the sole, preventing moisture, mud and other external elements from penetrating inside the shoe, thus keeping the foot dry, while the particular design of the sole’s “space frame” and the layers of 100% carbon fiber 3K joined together have allowed to minimize the weight and thickness, maintaining perfect rigidity for direct thrust and effective power transmission.

The partnership also includes Movistar Team wearing a fully personalized, Movistar Team-branded Tempo Libero collection.

Diadora is one of the most historic players in professional cycling, with a history and palmarès rivalled by none. The company continues to invest in professional cycling today both by researching the most technologically advanced solutions for racers, and by supporting the best athletes in the world. The choice to partner up with Movistar Team goes in that very direction.