UnitedHealthcare Pro Cycling Team chooses Thorpe Marketing for Media Relations and Communications Responsibilities

Momentum Sports Group, owners and operators of the UnitedHealthcare Pro Cycling Team, has hired Jasen Thorpe and Thorpe Marketing to manage and execute all Public and Media Relations services for the team in 2014. Thorpe Marketing will develop and execute strategies to increase UnitedHeathcare Pro Cycling Team coverage in both the cycling and mainstream media to promote the team’s message of healthy, active living and fair competition, and to help the team’s sponsors further build positive relationships with their existing and potential customers and partners.

With representatives on both US coasts and in Colorado, and clients in Asia, Europe and the US, Thorpe Marketing specializes in representing businesses in the cycling, endurance sports and outdoor industries, including UnitedHealthcare bike sponsor, Wilier Triestina. Thorpe explained, “The organization and professionalism of the UnitedHealthcare Pro Cycling Team, combined with its history of stability among sponsor relationships and rider commitments makes it a standout organization within the bicycle racing and marketing community. It’s a credit to the team, staff and sponsors that they have built such a successful organization, and we are proud to contribute to their efforts moving forward.”

“Working with Thorpe Marketing, and especially with Thorpe and Bryson Ross makes perfect sense for our company, for our sponsors and especially UnitedHealthcare. Both have previous experience with Momentum Sports Group, and a solid understanding of professional sports, the cycling industry, media and marketing. They bring vast experience from the corporate world and therefore make an excellent addition to our team.” Said Momentum Sports Group President, Thierry Attias.