So did you ever wonder how rims are made? Velocity USA published a video on their Vimeo channel to show us how it’s done, in 66 seconds. Obviously, the process takes longer than that, but it gives you the quick version of how their rims are hand-built in their Jacksonville, Florida facility.
If you want to see how the wheels are then built, check out this video from The Wheel Department of Velocity USA.
Enjoy!

Based in Lancaster, Pennsylvania, Scott joined Bike World News as the Cyclocross Editor in 2012 before taking over as Tech Editor in 2016. He has also worked as a photographer for various pro teams and shoot races along the east coast of the US, including the 2012 US MTB National Championships, 2013 UCI Cyclocross World Championships, and 2016 UCI Road World Championships. Scott has a passion for performance and technology, with 35 years of riding and mechanic experience. He also enjoys soccer, running, teaching group fitness classes, and is the founder of Lancaster Beard Company.
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