For 2017, Trek Segafredo will be donning the hi-viz yellow and black with white pinstripes in hopes to stand out in the peloton. Their helmets will obviously remain Bontrager, but their kits will be supplied by Sportful.
The official announcement will come on January 13th, but here is a sneak peak of what we will see this season. The team’s website is also in the process of being updated, with a ticker counting down to the 13th date.
Trek Segafredo is not the only team that will be wearing the Italian brand’s gear. The Bahrain Merida Pro Cycling Team will also be Sportful’s BodyFit Pro range of cycling clothing.
Based in Lancaster, Pennsylvania, Scott joined Bike World News as the Cyclocross Editor in 2012 before taking over as Tech Editor in 2016. He has also worked as a photographer for various pro teams and shoot races along the east coast of the US, including the 2012 US MTB National Championships, 2013 UCI Cyclocross World Championships, and 2016 UCI Road World Championships. Scott has a passion for performance and technology, with 35 years of riding and mechanic experience. He also enjoys soccer, running, teaching group fitness classes, and is the founder of Lancaster Beard Company.
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