Rolf Prima makes carbon clinchers more affordableby expanding their road carbon line with the new Ares3 LS. The new model features a 32mm deep, 19mm internal width carbon clincher rim that is tubeless compatible and is hand built in Eugene, Oregon.
Built upon Rolf Prima‘s TdF2.4 hub platform, the Ares3 LS retails for $1399 and weighs in at just 1515g. The Ares3 LS follows on the heels of a recent release of the new Black Rock XR, a lower price point carbon mountain bike wheel which Rolf Prima recently added to their line.
“We are proud that we’re able to compete with off-shore, machine-built wheels with a wheel that is hand built in the USA. ”said Brian Roddy, owner of Rolf Prima.“The Ares3 LS really hits all the points. It is light, rides great, backed by a strong warranty and is built by a US company that has been hand building in the US for over 15 years.”
As with all Rolf Prima wheels, the Ares3 LS is hand built in Eugene, Oregon and is backed by Rolf Prima’s Certainty Program, which includes their 5-year warranty and lifetime crash replacement.
Shipments of the new Ares3 LS will begin in May. See the Ares3 LS in person later this week at the Sea Otter Classic.
Rolf Prima’s new Ares3 LS
Ron is the chief cook and bottlewasher at Bike World News, doing everything from website design to bike reviews.
Websites:
Bike World News
Ron’s Bike Garage
Current Bike Quiver:
Bird Bikes Zero 29 29″ hardtail mountain bike
Commencal Absolut 26″ Dirt Jump/Pump Track bike
Commencal Tempo 29″ full suspension mountain bike
Felt ZA 700c race bike
Kona Kilauea vintage 26″ mountain bike
Niner RLT9 700c road/gravel bike
Specialized Stumpjumper vintage 26″ mountain bike
Day Job: Digital Marketing
Night Job: Digital Marketing, eCommerce Consultant, Web Consultant, Bike Shop Operator, Husband, Dad, Tenor
Discover more from Bike World News
Subscribe to get the latest posts sent to your email.