Zwift Joins Movember

November is almost here, which means it’s time for causes like No Shave November and Movember to highlight different causes that support men’s health. Zwift is starting their first month of year-round charitable support with Movember.

For Zwift, to help support Movember, users can join the in-game mission and start racking up the time riding to support the cause. Missions are goals that Zwift creates each month that help you earn jerseys in their digital world. The goal for the user is to hit 9.9 hours of riding or running, which represents the 9.9 million people living with prostate cancer globally. If 10,000 users can complete the mission, Zwift will donate $25,000 USD to Movember.

“Movember is a globally recognized organization doing great work to combat prostate cancer, testicular cancer and suicide prevention,” says Eric Min Zwift CEO and Co-Founder. “These are serious issues that affect not only those who have been diagnosed, but also those around them – families, friends, and co-workers. This is the start of a bigger year-round charity support initiative, so stay tuned for more events in support of great causes over the next 12 months.”

To join the mission, log into Zwift as you normally would, and look for the challenge to appear. Click to join, and start your workouts.

Throughout November, riders that join the mission will receive a jersey that updates based on their progress towards completion. There will be five different jerseys reflecting 0%, 25%, 50%, 75%, and 100%. After you pass each milestone, you unlock the next jersey. When you hit 100%, the final digital jersey is yours to keep.

Movember is all about raising awareness of prostate cancer, testicular cancer, mental health and suicide prevention in men. There are over 1.3 million new cases of prostate cancer diagnosed annually, with over 300,000 deaths related to prostate cancer each year.

To help motivate users, Zwift will also be holding Mo’ events throughout the month, allowing riders and runners to work out in the 100% digital kit before they have earned it, giving them a taste of what success will be like.

To find out more, head to https://zwift.com/movember