For 2020 UAE Team Emirates and adidas Colombia will join forces as part of a two-year deal with the brand. The iconic sportswear manufacturer will become the team’s official supplier for casual clothing and footwear for all riders and staff.
Team principal, Mauro Gianetti, said having a brand like adidas on board will help the team in achieving its goal of rising to the very top of world cycling.
“We are delighted to announce the partnership with a global and important brand like adidas, who are coming on board with one of the biggest teams in cycling. It’s not a secret that we are aiming to improve every year and moving forward with an iconic brand like adidas makes our path easier. I hope that these 2 years will be full of success and that we can have a bright future together”.
Juan Motta, Brand Activation Director adidas Colombia, added that the deal was important and in keeping with the mission of the company.
“At adidas we are happy to start 2020 with this new sponsorship announcement bringing adidas and UAE Team Emirates together on a two-year deal. Through sport we have the power to change lives and bringing UAE Team Emirates to our family is part of living up to our mission.”
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