Team INEOS announced today that they will officially re-brand as the INEOS Grenadiers, effective from the start of the Tour de France on August 29th 2020.
The change will align the team with the Grenadier, a no-nonsense 4×4 vehicle designed, engineered and manufactured by INEOS Automotive.
In 2017, INEOS Chairman, Sir Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for a stripped back, utilitarian, hard-working 4×4 vehicle, built on purpose. The Grenadier’s design was unveiled in July 2020 and will go into production in late 2021. Ratcliffe is trying to full the gap left in the market after production of the old Land Rover Defender ended in January 2016.
According to The Telegraph, the rebrand will reportedly see Ineos riders switch from wearing the current black and burgundy colours to a predominantly blue jersey.
UCI rules allow for a change of name and colours once per season.
“The team’s new name and brand will officially launch in the week leading up to the Tour de France in Nice,” Ineos said.
After four months of inactivity, Ineos will return to racing next week at the Vuelta a Burgos in Spain. All eyes will be in France, however, where 2019 Tour winner Egan Bernal and four-time champion Chris Froome will race together at the La Route d’Occitanie in early August.
Both men are hoping to win this year’s Tour, as is their Ineos team-mate, 2018 champion Geraint Thomas, who will return at the Tour de l’Ain from Aug 7-9.
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