Skip to content

ASSOS Unveils “We Are the A”

  • Ron 

ASSOS of Switzerland, the cycling apparel , proudly unveils its limited‑edition “We Are The A” jersey, an artistic celebration of the brand’s journey and the meaning behind its iconic emblem as it celebrates its fiftieth anniversary. ​

More than a name, the A symbolises the essentials of : speed, Swiss heritage, and the brand’s position. Originating in 1976 when founder Toni Maier tasked a designer with combining the Swiss cross with an element of speed, the A quickly became a mark of identity. Its was so strong that Swiss Air offered to buy the design at ten times its original value, a testament to its quality and perception.

The “We Are The A” jersey breathes creative life into that symbol. Built on the core of the racing series, the version of the ASSOS EQUIPE/DYORA R Jersey S11 “We Are The A” uses bold, geometric graphics to stretch the original form of the A across the fabric. It’s a visual echo of motion, a graphic that captures the development of the first sketch to the final outcome of the A.

Underneath the aesthetic, the jersey is engineered with the same performance features that define ASSOS’ racing line. Constructed from ultralight, hyper‑cooling AirCell textile, it’s designed for high‑intensity efforts and hot conditions, where breathability and make the difference.

Available exclusively in the EQUIPE/DYORA R Racing Line, the “We Are The A” jersey blends radical design with ‑ready performance. It’s for riders who don’t just follow the brand’s history – they it.

For more information and to secure this limited‑edition piece, visit www.assos.com

Discover more from Bike World News

Subscribe to get the latest posts sent to your email.

Tags: ASSOS, ASSOS 50th anniversary jersey, ASSOS A logo meaning, ASSOS A symbol, ASSOS DYORA women’s cycling jersey, ASSOS EQUIPE racing jersey, ASSOS brand history, ASSOS cycling apparel, ASSOS cycling jersey, ASSOS heritage cycling apparel, ASSOS jersey, ASSOS limited edition jersey, ASSOS of Switzerland, ASSOS racing line apparel, ASSOS racing series jersey, Aerodynamics, Air, AirCell textile jersey, All, Brand, DYORA R Jersey S11, Design, EQUIPE R Jersey S11, It, Race, Ride, Swiss cycling apparel brand, Swiss engineered cycling clothing, Textile, Toni Maier ASSOS, We Are The A jersey, aero cycling jersey, anniversary cycling jersey, breathability, breathable cycling jersey, collectible cycling jersey, cross, cycling, geometric cycling jersey design, high intensity cycling kit, high performance cycling clothing, hot weather cycling jersey, jersey, limited edition, limited edition cycling kit, luxury cycling apparel, new, performance, performance cycling jersey, premium cycling apparel, premium road cycling kit, pro cycling apparel, r, racing, road cycling performance jersey, speed, ultralight cycling jersey
Tags:
Bike World News